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Zuckerberg's 2018 Personal Challenge: Fix Facebook

Facebook's CEO said his company is making 'too many errors' with enforcing its policies, and preventing misuse.

 & Michael Kan Principal Reporter

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Mark Zuckerberg has a very lofty New Year's resolution: fix the social networking site he started.

"The world feels anxious and divided, and Facebook has a lot of work to do," the Facebook CEO wrote in a Thursday post.

He pointed to the abuse and hate on the platform, along with foreign attempts to spread misinformation, and social networking's effect on a person's well being. Last month, the company acknowledged that passively reading your Facebook news feed isn't always good for your mental health.

"My personal challenge for 2018 is to focus on fixing these important issues," Zuckerberg said in his post. "We won't prevent all mistakes or abuse, but we currently make too many errors enforcing our policies and preventing misuse of our tools."

Zuckerberg said his latest goal "may not seem like a personal challenge on its face." His past challenges have been outside his day-to-day work, and include learning Chinese Mandarin, building an AI for his home, and reading a book every other week. However, Zuckerberg signaled that 2018 is serious year for him.

Recently, Facebook has faced growing criticism from the press and US lawmakers over how it can be abused. Former Facebook executives have also blasted the social networking service for ruining public discourse.

Facebook has vowed to make changes. But on Thursday Zuckerberg said his newest personal challenge will go beyond Facebook; he intends to also examine the role of technology in society. For example, can technology take power away from the people?

Unfortunately, the public is starting to believe it does, Zuckerberg wrote. "With the rise of a small number of big tech companies—and governments using technology to watch their citizens—many people now believe technology only centralizes power rather than decentralizes it.

"I'm interested to go deeper and study the positive and negative aspects of these technologies, and how best to use them in our services," Zuckerberg added. "I'm looking forward to bringing groups of experts together to discuss and help work through these topics."

About Our Expert

Michael Kan

Michael Kan

Principal Reporter

My Experience

I've been a journalist for over 15 years. I got my start as a schools and cities reporter in Kansas City and joined PCMag in 2017, where I cover satellite internet services, cybersecurity, PC hardware, and more. I'm currently based in San Francisco, but previously spent over five years in China, covering the country's technology sector.

Since 2020, I've covered the launch and explosive growth of SpaceX's Starlink satellite internet service, writing 600+ stories on availability and feature launches, but also the regulatory battles over the expansion of satellite constellations, fights with rival providers like AST SpaceMobile and Amazon, and the effort to expand into satellite-based mobile service. I've combed through FCC filings for the latest news and driven to remote corners of California to test Starlink's cellular service.

I also cover cyber threats, from ransomware gangs to the emergence of AI-based malware. In 2024 and 2025, the FTC forced Avast to pay consumers $16.5 million for secretly harvesting and selling their personal information to third-party clients, as revealed in my joint investigation with Motherboard.

I also cover the PC graphics card market. Pandemic-era shortages led me to camp out in front of a Best Buy to get an RTX 3000. I'm now following how the AI-driven memory shortage is impacting the entire consumer electronics market. I'm always eager to learn more, so please jump in the comments with feedback and send me tips.

The Best Tech I've Had:

  • My first video game console: a Nintendo Famicom
  • I loved my Sega Saturn despite PlayStation's popularity.
  • The iPod Video I received as a gift in college
  • Xbox 360 FTW
  • The Galaxy Nexus was the first smartphone I was proud to own.
  • The PC desktop I built in 2013, which still works to this day.

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