Snapchat Stories could soon branch out in a big way.
According to a report from streaming news service Cheddar, Snapchat parent company Snap is working on a feature dubbed Stories Everywhere that will allow users to embed Stories originally posted to Snapchat on the Web, similar to how you can embed Twitter tweets on a website. Snap is currently in the "early stages" of developing this feature, which is intended to help the company grow its user base, the report notes. At this point, there's no word as to when Stories Everywhere might arrive.
Snapchat did not immediately respond to PCMag's request for comment.
Snapchat has reportedly hired the former CEO of News Corp's social news agency Storyful, Rahul Chopra, to head up the Stories Everywhere project.
"Chopra has the important task of figuring out how to finally distribute the app's wealth of user-generated content on the web and elsewhere," Cheddar reported, citing an unnamed source. "The project could mean that Snapchat makes it easier to share videos on other platforms through a web player that also prompts people to sign up and download the app."
As part of this effort, Snapchat may also make its "feeds of user-generated videos… for everything from breaking news events to sports games" available to other apps, potentially for a licensing fee, the report noted.
Meanwhile, Snapchat announced a major redesign that separates content from friends and content from publishers. Snapchat also recently rolled out a feature that can recognize what's in your image and offer up relevant graphics you might like to use.