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Porsche Launches Sports Car, SUV Subscription Program

The month-to-month subscription program, dubbed Porsche Passport, is basically like Netflix for Porsches

 & Angela Moscaritolo Managing Editor, Consumer Electronics

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Porsche wants to help elevate your baller status with a new sports car and SUV subscription program.

Announced Tuesday, the month-to-month subscription program, dubbed Porsche Passport, is basically like Netflix for Porsches. Because, why settle for one Porsche when you can drive a different one every day of the week?

For $2,000 a month, you get on-demand access to eight different Porsche models, including the 718 Boxster and Cayman S, as well as the Macan S and Cayenne. Tack on an extra grand a month and that jumps to 22 models, including the Porsche 911 Carrera S, Panamera 4S sports sedan, Macan GTS, and Cayenne S E-Hybrid SUVs, plus everything included in the cheaper package.

Porsche is piloting the new program in Atlanta with the help of technology partner Clutch Technologies.

To sign up, those in the metro Atlanta area can download the Porsche Passport app for iOS or Android and apply for membership. From there, you'll just need to pass a background and credit check, provide a one-time activation fee of $500, and you're ready to roll. The cost of a membership includes vehicle tax, registration, insurance, maintenance, and detailing

Members will be able to schedule "same day or future vehicle exchanges" via the Porsche Passport app, the company said. Porsche promised "white-glove vehicle delivery" to your requested location, beginning next month. Depending on how the pilot gors, the program may expand to other areas beyond Atlanta.

"Catering to customers' desire to experience our sports cars in new ways is a part of our core strategy," Porsche Cars North America President and CEO Klaus Zellmer said in a statement. "With Porsche Passport, we now offer our customers a simple and flexible driving solution at their fingertips."

About Our Expert

Angela Moscaritolo

Angela Moscaritolo

Managing Editor, Consumer Electronics

My Experience

I'm PCMag's managing editor for consumer electronics, overseeing an experienced team of analysts covering smart home, home entertainment, wearables, fitness and health tech, and various other product categories. I have been with PCMag for more than 10 years, and in that time have written more than 6,000 articles and reviews for the site. I previously served as an analyst focused on smart home and wearable devices, and before that I was a reporter covering consumer tech news. I'm also a yoga instructor, and have been actively teaching group and private classes for nearly a decade. 

Prior to joining PCMag, I was a reporter for SC Magazine, focusing on hackers and computer security. I earned a BS in journalism from West Virginia University, and started my career writing for newspapers in New Jersey, Pennsylvania, and West Virginia.

The Technology I Use

My little Florida beach bungalow is brimming with smart home tech. I have a smart speaker or display in every room, allowing me to control other connected devices by voice. The Nest Hub on my bedside table lets me set wake-up alarms, control my smart light bulbs, and set the temperature on my smart thermostat. I use the Amazon Echo Show 8 on my kitchen counter to browse recipes, reorder protein powder, check the weather, and watch the news while I do dishes. 

Because I suffer from allergies, air purifiers are essential. My favorite model is the Dyson Purifier Cool TP07, which doubles as a fan and continuously sends indoor pollution data to its companion mobile app. 

My pitbull Bradley sheds, so a good robot vacuum is a must. I currently use a premium Ecovacs Deebot that can both vacuum and mop, empty its own dustbin, and wash its own mop cloth. 

For fitness, I like to mix up my routine with cycling, indoor rowing, running, and strength training in addition to yoga. I take classes on the Tonal 2 smart strength training machine, I row indoors on an Aviron machine, and track my beach runs with an Apple Watch while listening to music on my Apple AirPods Pro. On the weekends, I love riding e-bikes like the rugged, beach-friendly Aventon Aventure for fun and fitness.

My job involves a lot of virtual meetings, so a quality webcam, microphone, and ring light are important. I use the Jabra PanaCast 20 webcam, the Elgato Wave: 3 microphone, and a Yesker tripod ring light. 

As for my preferred phone platform, I'm an iPhone person, but I've also extensively used Android for product testing.

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