Twitter is keen to keep growing its user base and isn't afraid to introduce new features that will encourage that growth. It's why we saw the 140 character tweet limit double a couple of weeks ago, and it's why Twitter is now developing a bookmarking feature.

As 9to5Mac reports, Twitter project manager Jesar Shah made the announcement with a tweet. Apparently there is high demand from users for a way to easily and privately bookmark tweets to view later. Existing methods of doing this include Direct Messaging themselves the tweet or retweeting, but this isn't perfect and could be much easier.

With that in mind, it looks as though bookmarking will appear as a feature in the near future. As for a name, "Save For Later" is suggested as the front runner in Shah's tweet. A second tweet by Shah shows how the feature started out being developed during a Hack Week:

For Hack Week @Twitter we started developing #SaveForLater. Here’s the early prototype that we put together in a week, which is likely to change. pic.twitter.com/c5LekvVF3l — jesar ðŸ'­ (@jesarshah) October 9, 2017

Bookmarking is sure to be popular because of the content that now gets attached to tweets. It used to be the case that a tweet was just 140 characters of text. Now though, we regularly see images, GIFs, even videos attached and sometimes the tweet is the only place to view such content.

I can see Save For Later becoming as popular as the Like option on tweets. It won't stop users clicking Like, but a Like click will be followed in a lot of cases with a Save For Later click.

What's key for Twitter to get right is the interface for viewing saved tweets. Treating it simply as a stream of saved tweets like they did in the Hack Week version would become overwhelming very quickly in my opinion.