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Why There's No Technology on the Runway This Season

At New York Fashion Week, the gadget gimmicks are gone. But tech still plays a major role behind the scenes.

 & Chandra Steele Senior Features Writer

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For the past few years, New York Fashion Week has had its share of tech-centric moments, from drones swooping over runways and Dior-designed VR headsets to insect rings embedded with contactless payment chips and more LED dresses than any firework-loving pop star should be allowed to own.

But this year, the gimmicks are gone, and tech takes a more backstage role. The most lasting visible innovation at NYFW is a classic: livestreaming.

Suitably, fashion was way ahead of the pivot-to-video trend that's been sweeping through media; it was a groundbreaking change for an industry that thrives on that sort of thing. This year, it's even easier to access on apps like NYFW: The Shows and Twitter feeds like @FashionWeek and @TwitterLive.

It's a welcome palate cleanser after imbibing too much tech for the past few seasons. There are only so many augmented-reality tricks you can pull before you're declared a catwalk copycat. Clothes speak for themselves.

But while you might not see as many flashy gadgets on the runways this year, technology is woven into the seams of the fashion industry. Artificial intelligence silently works as a sales assistant, selecting clothing and accessories for shoppers on ecommerce sites. Wearables are a de rigueur part of most wardrobes; there are Fitbits for cool kids by Public School and Tag Heuer's pricey, modular smartwatches. And the social media-fueled see-now-buy-now strategy of making pieces available for sale as they are shown (rather than three months later) is becoming standard for many mid-priced labels.

The two industries have changed the other so much that neither can imagine itself apart. Fashion needs technology to run its business; technology needs fashion for promotion. You can't split up things that are so made for each other. Just leave the drones and 3D glasses at home.

About Our Expert

Chandra Steele

Chandra Steele

Senior Features Writer

My Experience

My title is Senior Features Writer, which is a license to write about absolutely anything if I can connect it to technology (I can). I’ve been at PCMag since 2011 and have covered the surveillance state, vaccination cards, ghost guns, voting, ISIS, art, fashion, film, design, gender bias, and more. You might have seen me on TV talking about these topics or heard me on your commute home on the radio or a podcast. Or maybe you’ve just seen my Bernie meme

I strive to explain topics that you might come across in the news but not fully understand, such as NFTs and meme stocks. I’ve had the pleasure of talking tech with Jeff Goldblum, Ang Lee, and other celebrities who have brought a different perspective to it. I put great care into writing gift guides and am always touched by the notes I get from people who’ve used them to choose presents that have been well-received. Though I love that I get to write about the tech industry every day, it’s touched by gender, racial, and socioeconomic inequality and I try to bring these topics to light. 

Outside of PCMag, I write fiction, poetry, humor, and essays on culture.

My Areas of Expertise

  • Making incomprehensible tech news easy to understand
  • Expanding the boundaries of topics covered in the industry
  • Figuring out tips and tricks in apps and on devices and letting you know about them
  • Putting together gift guides for everyone in your life 

The Technology I Use

All that gadgets is gold for me: my iPhone 11 Pro, my fifth-generation iPad that I use only for streaming videos and music, my iPad mini 4 that I like to take with me whenever I carry a bag that can fit it, and my MacBook Pro. Why are they all different shades of gold, though? What’s going on, Apple? 

None of them quite live up to my two past loves: my LG Lotus LX600 phone and my Sony Walkman NW-E005 MP3 player. 

I've never given up wired earbuds so I was ahead of all those trend pieces. I use a Mangotek Lightning-to-3.5mm headphone jack adapter to connect them to my phone. 

I have had so many ebook readers, but I prefer paper to them all. Still, my Kindle Paperwhite is perfect for traveling or when I’m too impatient to wait for a book to be released in paperback.

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