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Google Play Now Favoring 'High-Quality Apps'

A tweak to Google Play's ranking algorithm aims to help you find the best-performing apps, and avoid the crappy ones.

 & Angela Moscaritolo Managing Editor, Consumer Electronics

Our team tests, rates, and reviews more than 1,500 products each year to help you make better buying decisions and get more from technology.

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Have you ever downloaded an app only to find it drains your battery, takes forever to load, and crashes all the time? Google wants to help you avoid these types of apps in the future.

The Web giant on Thursday announced a tweak to its Google Play ranking algorithm that aims to help you find the best-performing apps, and avoid the crappy ones.

"We've recently started incorporating app quality signals in our ranking algorithms," Google Play Product Manager Andrew Ahn wrote in a blog post. "Higher quality apps are being surfaced in the Play Store more than the similar apps that are lower quality (e.g. if they exhibit more frequent crashes)."

Ahn said this change has positively impacted engagement.

"We've seen that people installing higher quality apps go on to use the apps more and uninstall them less," he wrote.

Ahn added that an internal Google analysis has revealed that half of 1-star reviews mention app stability as an issue.

"People enjoy using apps and games which meet their quality and performance expectations," he wrote. "Excessive battery usage, slow render times, and crashes, on the other hand, can be a source of frustration. Developers who focus on performance can see improvements in their rating, and ultimately their retention and monetization."

Developers looking to improve the performance of their apps can start by checking out the new Android vitals dashboard in the Google Play Console. This tool is designed to "help you understand and analyze bad app behaviors, so you can improve your app's performance," Google said.

Meanwhile, Facebook this week announced a similar change. The social network said it plans to update its News Feed ranking algorithm to "show people more stories that will load quickly on mobile and fewer stories that might take longer to load." Facebook will begin taking into account factors like "the estimated load time of a webpage" linked in News Feed, as well as the speed of the page overall.

"If signals indicate the webpage will load quickly, the link to that webpage might appear higher in your feed," Facebook Engineers Jiayi Wen and Shengbo Guo wrote in a blog post. Links to snail-like sites, meanwhile, will be demoted.

About Our Expert

Angela Moscaritolo

Angela Moscaritolo

Managing Editor, Consumer Electronics

My Experience

I'm PCMag's managing editor for consumer electronics, overseeing an experienced team of analysts covering smart home, home entertainment, wearables, fitness and health tech, and various other product categories. I have been with PCMag for more than 10 years, and in that time have written more than 6,000 articles and reviews for the site. I previously served as an analyst focused on smart home and wearable devices, and before that I was a reporter covering consumer tech news. I'm also a yoga instructor, and have been actively teaching group and private classes for nearly a decade. 

Prior to joining PCMag, I was a reporter for SC Magazine, focusing on hackers and computer security. I earned a BS in journalism from West Virginia University, and started my career writing for newspapers in New Jersey, Pennsylvania, and West Virginia.

The Technology I Use

My little Florida beach bungalow is brimming with smart home tech. I have a smart speaker or display in every room, allowing me to control other connected devices by voice. The Nest Hub on my bedside table lets me set wake-up alarms, control my smart light bulbs, and set the temperature on my smart thermostat. I use the Amazon Echo Show 8 on my kitchen counter to browse recipes, reorder protein powder, check the weather, and watch the news while I do dishes. 

Because I suffer from allergies, air purifiers are essential. My favorite model is the Dyson Purifier Cool TP07, which doubles as a fan and continuously sends indoor pollution data to its companion mobile app. 

My pitbull Bradley sheds, so a good robot vacuum is a must. I currently use a premium Ecovacs Deebot that can both vacuum and mop, empty its own dustbin, and wash its own mop cloth. 

For fitness, I like to mix up my routine with cycling, indoor rowing, running, and strength training in addition to yoga. I take classes on the Tonal 2 smart strength training machine, I row indoors on an Aviron machine, and track my beach runs with an Apple Watch while listening to music on my Apple AirPods Pro. On the weekends, I love riding e-bikes like the rugged, beach-friendly Aventon Aventure for fun and fitness.

My job involves a lot of virtual meetings, so a quality webcam, microphone, and ring light are important. I use the Jabra PanaCast 20 webcam, the Elgato Wave: 3 microphone, and a Yesker tripod ring light. 

As for my preferred phone platform, I'm an iPhone person, but I've also extensively used Android for product testing.

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