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Imagination Decides to Sell Itself After Losing Apple's Business

After losing Apple as a customer for its PowerVR chips, the company's board decided a sale of the entire company was the best way forward. But who will buy them?

 & Matthew Humphries Former Senior Editor

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British company Imagination technologies suffered a major blow in April when it was revealed Apple was moving GPU development for the iPad and iPhone in-house. Imagination's PowerVR GPUs had been the choice since the very first iPhone, but that's about to change. Inevitably, the company's value tumbled and there's likely going to be a few lawsuits over IP infringement by Apple.

Imagination's decisions since the Apple news demonstrate how much of a reliance they had on iDevice GPU sales. Both the MIPS processors and Ensigma communications operations were put up for sale. However, the whole Imagination Technologies group is now going to be sold.

According to Imagination, several parties have shown an interest in acquiring the company over the past few weeks. The board decided it was a good idea and a formal sale process is being initiated. We don't know who the interested parties are yet, but preliminary discussions are underway.

Now here's where it gets interesting. The break-up with Apple does raise questions about how Apple intends to develop a new GPU without infringing any of Imagination's patents. At the same time, Apple owns an eight percent share in the company. So who is likely to acquire Imagination?

Apple could save itself a lot of legal pain by doing so, and it certainly has the cash to spare. Apple would also block a rival company taking control of Imagination's patents and attempting to make life difficult for the company. With that in mind, would Samsung consider buying them? Who else?

About Our Expert

Matthew Humphries

Matthew Humphries

Former Senior Editor

My Experience

I started working at PCMag in November 2016, covering all areas of technology and video game news. Before that I spent nearly 15 years working at Geek.com as a writer and editor. I also spent the first six years after leaving university as a professional game designer working with Disney, Games Workshop, 20th Century Fox, and Vivendi.

I hold two degrees: a Bachelor's degree in Computer Science and a Master's degree in Games Development. My first book, Make Your Own Pixel Art, is available from all good book shops.

My Areas of Expertise

  • PC components and system building
  • Raspberry Pi
  • Software development
  • Storage technology
  • Video games and gaming hardware

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