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Apple Setting Up Shop Across the Pond

The Cupertino, Calif.-based tech giant is gearing up to move into London's decommissioned Battersea Power Station.

 & Angela Moscaritolo Managing Editor, Consumer Electronics

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Apple has found itself a new home in London: The iconic Battersea Power Station.

As the Evening Standard first reported, Cupertino is gearing up to move into the decommissioned power station located on the south bank of the River Thames, relocating 1,400 employees who currently work out of eight different offices around London into the so-called "cathedral of power."

Before that can happen, however, the site, which has stood derelict for 33 years, will need to be "painstakingly restored" at a reported cost of £9 billion (more than $11.7 billion). Apple is hoping to move into its new London campus in 2021, the Battersea Project Land Company said in a statement. The former coal-fired power station stopped generating electricity in 1983.

"This is a great opportunity to have our entire team working and collaborating in one location while supporting the renovation of a neighbourhood rich with history," Apple said, calling the old power station "one of the city's best-known landmarks."

Once renovations are complete, Apple employees will occupy six floors of office space inside the power station's former boiler house. Apple is leasing 500,000 square feet, or enough space for around 3,000 employees.

Underneath Apple's new campus will be three floors of stores, along with 253 apartments, and a 2,000-seat auditorium, the report notes. Residents are expected to start moving into the first completed area of the 42-acre power station site in early December, with stores and restaurants slated to open next spring.

Back at home, Apple is still working on its huge "spaceship campus" in Cupertino.

About Our Expert

Angela Moscaritolo

Angela Moscaritolo

Managing Editor, Consumer Electronics

My Experience

I'm PCMag's managing editor for consumer electronics, overseeing an experienced team of analysts covering smart home, home entertainment, wearables, fitness and health tech, and various other product categories. I have been with PCMag for more than 10 years, and in that time have written more than 6,000 articles and reviews for the site. I previously served as an analyst focused on smart home and wearable devices, and before that I was a reporter covering consumer tech news. I'm also a yoga instructor, and have been actively teaching group and private classes for nearly a decade. 

Prior to joining PCMag, I was a reporter for SC Magazine, focusing on hackers and computer security. I earned a BS in journalism from West Virginia University, and started my career writing for newspapers in New Jersey, Pennsylvania, and West Virginia.

The Technology I Use

My little Florida beach bungalow is brimming with smart home tech. I have a smart speaker or display in every room, allowing me to control other connected devices by voice. The Nest Hub on my bedside table lets me set wake-up alarms, control my smart light bulbs, and set the temperature on my smart thermostat. I use the Amazon Echo Show 8 on my kitchen counter to browse recipes, reorder protein powder, check the weather, and watch the news while I do dishes. 

Because I suffer from allergies, air purifiers are essential. My favorite model is the Dyson Purifier Cool TP07, which doubles as a fan and continuously sends indoor pollution data to its companion mobile app. 

My pitbull Bradley sheds, so a good robot vacuum is a must. I currently use a premium Ecovacs Deebot that can both vacuum and mop, empty its own dustbin, and wash its own mop cloth. 

For fitness, I like to mix up my routine with cycling, indoor rowing, running, and strength training in addition to yoga. I take classes on the Tonal 2 smart strength training machine, I row indoors on an Aviron machine, and track my beach runs with an Apple Watch while listening to music on my Apple AirPods Pro. On the weekends, I love riding e-bikes like the rugged, beach-friendly Aventon Aventure for fun and fitness.

My job involves a lot of virtual meetings, so a quality webcam, microphone, and ring light are important. I use the Jabra PanaCast 20 webcam, the Elgato Wave: 3 microphone, and a Yesker tripod ring light. 

As for my preferred phone platform, I'm an iPhone person, but I've also extensively used Android for product testing.

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