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SF Apple Store, With 42-Foot Sliding Doors, Opens Saturday

The signature feature at the Union Square location is a 42-foot-tall sliding glass door.

 & Chloe Albanesius Executive Editor, News

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Apple is ready to open its next retail store, right in the heart of Silicon Valley.

Three years ago, Apple announced plans to move its flagship retail store in San Francisco a few blocks over to a larger space in the city's high-end shopping district. That new space—at Stockton and Post streets in Union Square—replaces the existing 12-year-old store at Stockton and Ellis streets.

Today, Cupertino showed off the final product to a few journalists ahead of Saturday's grand opening. The signature feature at the Union Square location is a 42-foot-tall sliding glass door, a video of which Curbed SF tweeted earlier today.

"It all starts with the storefront — taking transparency to a whole new level —where the building blends the inside and the outside, breaking down barriers and making it more egalitarian and accessible," Apple's chief design officer, Jony Ive, said in a statement.

The new store is powered by 100 percent renewable energy, according to Apple, "including power produced by photovoltaic panels integrated into the building's roof." An outdoor plaza, open 24 hours a day, will offer public Wi-Fi and seating, and feature occasional performances. From the plaza, you can see the 6K Video Wall inside the store, which will feature clips of artists, photographers, musicians, gamers, developers, and entrepreneurs.

"Fifteen years ago today Apple opened its first two stores and we're thrilled to mark the occasion with the opening of Apple Union Square in San Francisco," said Angela Ahrendts, Apple's senior vice president of Retail and Online Stores. "We are not just evolving our store design, but its purpose and greater role in the community as we educate and entertain visitors and serve our network of local entrepreneurs."

Among the new features coming to the Union Square store are "The Boardroom," where Apple will provide "advice and training to entrepreneurs, developers, and other small and medium business customers." The store also swaps the Genius Bar for a Genius Grove, where customers work "side-by-side with Geniuses under the comfortable canopy of local trees in the heart of the store."

The store opens to the public at 10 a.m. this Saturday.

A photo posted by @esistme on

About Our Expert

Chloe Albanesius

Chloe Albanesius

Executive Editor, News

My Experience

I started out covering tech policy in DC for The National Journal, where my beat included state-level tech news and all the congressional hearings and FCC meetings I could handle. I later covered Wall Street trading tech before switching gears to consumer tech. I now lead PCMag's news coverage.

My Areas of Expertise

Getting my start in DC means I still have a soft spot for tech policy; Congressional hearings can sometimes be as entertaining as a Bravo reality show, for better or worse. But PCMag is all about the technology we use every day, as well as keeping an eye out for the trends that will shape the industry in the years ahead (or flop on arrival). I've covered the rise of social media, the iOS vs. Android wars, the cord-cutting revolution that's now left us with hefty streaming bills, and the effort to stuff artificial intelligence into every product you could imagine. This job has taken me to CES in Vegas (one too many times), IFA in Berlin, and MWC in Barcelona. I also drove a Tesla 1,000 miles out west as part of our Best Mobile Networks project. Of late, my focus is on our hard-working team of reporters at PCMag, guiding and editing their robust coverage.

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