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SoftBank's Pepper Robots to Staff Tokyo Cell Phone Store

 & Angela Moscaritolo Managing Editor, Consumer Electronics

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SoftBank is giving its Pepper robot a new job with some big responsibilities.

The Japanese telecom giant is planning to open a cell phone store in Tokyo this spring staffed primarily by Pepper robots, according to a report from The Japan Times. About five to six Pepper robots will run the store from March 28 through April 3, and be responsible for helping customers and making sales.

"I don't know how this will turn out, but it should be a quite interesting experiment," SoftBank CEO Ken Miyauchi told the newspaper.

The robots will be able to answer questions about different cell phone options, and when someone's ready to buy, they'll even attempt to complete the sale. SoftBank does plan to have humans at the ready to handle tasks Pepper can't yet do — like checking customer IDs when drawing up a new contract.

More than 500 companies are already using Pepper, including 37 different financial institutions and Nissan, according to the report. The robot can interact with customers, detect emotions via built-in cameras and sensors, and react appropriately. SoftBank is also partnering with more than 200 firms to develop new business apps for the robot.

Unveiled in June 2014, Pepper comes with a 10.1-inch touch display to monitor emotions via changing colors and movements, as well as voice-recognition technology — enabling human-to-humanoid communication. It also makes gestures like an arm wave or head nod.

SoftBank at CES earlier this month announced plans to soon offer an IBM Watson-powered version of Pepper for enterprises that can make sense of hidden meanings in data that traditional computers can't understand. For instance, Pepper may in the future be able to gain insights about people from sources like what they share on social media, to better assist them in a customer service capacity. With the help of Watson, Pepper might move beyond customer service, to take on teaching assistant or nursing aide roles.

About Our Expert

Angela Moscaritolo

Angela Moscaritolo

Managing Editor, Consumer Electronics

My Experience

I'm PCMag's managing editor for consumer electronics, overseeing an experienced team of analysts covering smart home, home entertainment, wearables, fitness and health tech, and various other product categories. I have been with PCMag for more than 10 years, and in that time have written more than 6,000 articles and reviews for the site. I previously served as an analyst focused on smart home and wearable devices, and before that I was a reporter covering consumer tech news. I'm also a yoga instructor, and have been actively teaching group and private classes for nearly a decade. 

Prior to joining PCMag, I was a reporter for SC Magazine, focusing on hackers and computer security. I earned a BS in journalism from West Virginia University, and started my career writing for newspapers in New Jersey, Pennsylvania, and West Virginia.

The Technology I Use

My little Florida beach bungalow is brimming with smart home tech. I have a smart speaker or display in every room, allowing me to control other connected devices by voice. The Nest Hub on my bedside table lets me set wake-up alarms, control my smart light bulbs, and set the temperature on my smart thermostat. I use the Amazon Echo Show 8 on my kitchen counter to browse recipes, reorder protein powder, check the weather, and watch the news while I do dishes. 

Because I suffer from allergies, air purifiers are essential. My favorite model is the Dyson Purifier Cool TP07, which doubles as a fan and continuously sends indoor pollution data to its companion mobile app. 

My pitbull Bradley sheds, so a good robot vacuum is a must. I currently use a premium Ecovacs Deebot that can both vacuum and mop, empty its own dustbin, and wash its own mop cloth. 

For fitness, I like to mix up my routine with cycling, indoor rowing, running, and strength training in addition to yoga. I take classes on the Tonal 2 smart strength training machine, I row indoors on an Aviron machine, and track my beach runs with an Apple Watch while listening to music on my Apple AirPods Pro. On the weekends, I love riding e-bikes like the rugged, beach-friendly Aventon Aventure for fun and fitness.

My job involves a lot of virtual meetings, so a quality webcam, microphone, and ring light are important. I use the Jabra PanaCast 20 webcam, the Elgato Wave: 3 microphone, and a Yesker tripod ring light. 

As for my preferred phone platform, I'm an iPhone person, but I've also extensively used Android for product testing.

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