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Facebook Axes Experimental Creative Labs, Pulls Apps

 & Chloe Albanesius Executive Editor, News

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Facebook has pulled the plug on its experimental Creative Labs, which produced standalone apps like Rooms, Riff, and Slingshot. 

As first noted by CNET, all three apps are no longer available, while the group's Facebook Page is also offline.

If you're struggling to recall just what these apps did, that might give you a clue as to why they've been discontinued.

The Snapchat-like Slingshot arrived last year. It let users send messages that eventually self-destructed, but in a bid to distinguish itself from Snapchat, recipients could not view the sender's content until they sent a message in return. In PCMag's review, we found that it was a "cleverly designed ephemeral photo and video swapping app [that fell] short of Snapchat's mark."

That was followed by Rooms, a 90s chat room throwback that allowed users to chat anonymously about topics that interested them. Unfortunatley, we concluded, "Rooms is the Facebook-esque chatroom app for 21st century that no one is asking for."

Facebook Riff, which arrived in April, allowed users to collaborate and add on to a friend's video. We praised its simplicity and suggested its connection to Facebook would help distinguish itself from a sea of similar apps.

Facebook did not immediately respond to a request for comment, but told Re/code that standalone apps are not completely off the table. They just won't be produced under the Creative Labs umbrella.

About Our Expert

Chloe Albanesius

Chloe Albanesius

Executive Editor, News

My Experience

I started out covering tech policy in DC for The National Journal, where my beat included state-level tech news and all the congressional hearings and FCC meetings I could handle. I later covered Wall Street trading tech before switching gears to consumer tech. I now lead PCMag's news coverage.

My Areas of Expertise

Getting my start in DC means I still have a soft spot for tech policy; Congressional hearings can sometimes be as entertaining as a Bravo reality show, for better or worse. But PCMag is all about the technology we use every day, as well as keeping an eye out for the trends that will shape the industry in the years ahead (or flop on arrival). I've covered the rise of social media, the iOS vs. Android wars, the cord-cutting revolution that's now left us with hefty streaming bills, and the effort to stuff artificial intelligence into every product you could imagine. This job has taken me to CES in Vegas (one too many times), IFA in Berlin, and MWC in Barcelona. I also drove a Tesla 1,000 miles out west as part of our Best Mobile Networks project. Of late, my focus is on our hard-working team of reporters at PCMag, guiding and editing their robust coverage.

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