A month after unveiling its first Android Wear-powered smartwatch, Tag Heuer has boosted production to keep up with demand.

According to Bloomberg, the Swiss watchmaker is now producing 2,000 timepieces per week, up from 1,200. At the same time, online sales of the Connected Watch will be suspended until May or June to give priority to brick-and-mortar stores.

A Tag Heuer spokeswoman confirmed both reports to PCMag, and suggested U.S. consumers register their contact information on the company website for information on availability.

In partnership with Intel and Google, the high-end retail chain introduced its $1,500 luxury wearable in early November, which sports a titanium case and textured rubber strap.

But unlike the Apple Watch or Pebble Time, Tag Heuer's Connected device does not scream "smartwatch." Instead, it opts for a more natural look—similar to the Fossil Q lineup.

Choose from three digital faces, all of which resemble Tag Heuer's Carrera collection: The chronograph dial, three-hand dial, and GMT dial each include hands, index, counters, date window, and minute track. Pertinent information—calories burned, miles run, steps taken—appear in three circles at 12, 6, and 9 o'clock. Touch an individual segment to open and interact with the application in fullscreen.

Featuring an Intel Atom processor with audio streaming, Bluetooth, and Wi-Fi, the smartwatch comes with 4GB of memory, all-day battery life, and a microphone to communicate via Google voice control. The entire piece is rated IP67 for water-resistance, and can be synced with any phone running Android 4.3 or higher and iOS 8.2 or above.

Available in black, deep blue, or pearl white, the three watches also feature shadows under the hands and a sunburst effect in the light.

Tag Heuer CEO Jean-Claude Biver told Bloomberg that, based on the success of its first smartwatch, the company "will develop a collection made out of different varieties, executions and materials." Consumers can also expect gold and diamond versions late next year or in early 2017.