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Uber Teams With TomTom So Drivers Don't Get Lost

 & Angela Moscaritolo Managing Editor, Consumer Electronics

Our team tests, rates, and reviews more than 1,500 products each year to help you make better buying decisions and get more from technology.

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Uber drivers may soon have an easier time locating you.

Months after it dropped out of the bidding for Nokia's Here mapping business, Uber has struck a deal with navigation firm TomTom to beef up its drivers' maps. As part of the deal, TomTom will now provide maps and traffic data for the Uber driver app, which could mean fewer headaches for drivers and passengers.

In a news release, the companies said the global, multi-year agreement will "ensure Uber has a seamless navigation experience, accurate arrival times, and efficient journeys in more than 300 cities around the world." Financial terms of the deal were not disclosed.

The move comes after Uber in late June acquired some assets from the Microsoft Bing mapping team. As part of that deal, about 100 Microsoft employees moved over to Uber.

It lost out on the Here acquisition, though, to Audi, BMW, and Daimler/Mercedes-Benz, which purchased it for about $3.1 billion in August.

Also on the Uber mapping front, the app-based car service recently told PCMag it has been driving red SUVs for the past several months collecting imagery to help improve its routing and ETA calculations. Uber also recently teamed up with Carnegie Mellon University to work on self-driving cars, early versions of which have already been spotted on Pittsburgh streets.

About Our Expert

Angela Moscaritolo

Angela Moscaritolo

Managing Editor, Consumer Electronics

My Experience

I'm PCMag's managing editor for consumer electronics, overseeing an experienced team of analysts covering smart home, home entertainment, wearables, fitness and health tech, and various other product categories. I have been with PCMag for more than 10 years, and in that time have written more than 6,000 articles and reviews for the site. I previously served as an analyst focused on smart home and wearable devices, and before that I was a reporter covering consumer tech news. I'm also a yoga instructor, and have been actively teaching group and private classes for nearly a decade. 

Prior to joining PCMag, I was a reporter for SC Magazine, focusing on hackers and computer security. I earned a BS in journalism from West Virginia University, and started my career writing for newspapers in New Jersey, Pennsylvania, and West Virginia.

The Technology I Use

My little Florida beach bungalow is brimming with smart home tech. I have a smart speaker or display in every room, allowing me to control other connected devices by voice. The Nest Hub on my bedside table lets me set wake-up alarms, control my smart light bulbs, and set the temperature on my smart thermostat. I use the Amazon Echo Show 8 on my kitchen counter to browse recipes, reorder protein powder, check the weather, and watch the news while I do dishes. 

Because I suffer from allergies, air purifiers are essential. My favorite model is the Dyson Purifier Cool TP07, which doubles as a fan and continuously sends indoor pollution data to its companion mobile app. 

My pitbull Bradley sheds, so a good robot vacuum is a must. I currently use a premium Ecovacs Deebot that can both vacuum and mop, empty its own dustbin, and wash its own mop cloth. 

For fitness, I like to mix up my routine with cycling, indoor rowing, running, and strength training in addition to yoga. I take classes on the Tonal 2 smart strength training machine, I row indoors on an Aviron machine, and track my beach runs with an Apple Watch while listening to music on my Apple AirPods Pro. On the weekends, I love riding e-bikes like the rugged, beach-friendly Aventon Aventure for fun and fitness.

My job involves a lot of virtual meetings, so a quality webcam, microphone, and ring light are important. I use the Jabra PanaCast 20 webcam, the Elgato Wave: 3 microphone, and a Yesker tripod ring light. 

As for my preferred phone platform, I'm an iPhone person, but I've also extensively used Android for product testing.

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