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Pinterest Gets Super Handy Visual Search Tool

 & Angela Moscaritolo Managing Editor, Consumer Electronics

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Heads up, Pinterest fanatics: the social pinboard service is rolling out a handy new visual search tool that should make it a lot easier to identify specific items in pins.

"Sometimes you spot something you really love on Pinterest, but you don't know how to find it in real life, or what it's even called," Pinterest Engineering Manager Kevin Jing wrote in a blog post. "There's that perfect lamp hiding in a Pin of someone's living room, or maybe a random street style shot with the exact shoes you're looking for."

Now, instead of typing "black pendant light" or "brown oxfords" into the search bar and scrolling through endless options, there's an easier way. The new visual search tool is similar to Google's reverse image search, letting you find things you may not have words to describe.

The next time you spot something in a pin you want to learn more about, just tap the search tool in the corner. From there, you can zero in on the item you're interested in, select it, and Pinterest will show you similar pins. You can also filter visual search results by topic to find what you're after.

The new visual search tool is rolling out today, and will be available via Pinterest's mobile apps and the Web.

Meanwhile, Pinterest has been quite busy adding new features as of late. The company last week expanded buyable pins to Android after first launching the feature, which lets you purchase items you discover on Pinterest without leaving the app, on iPhone in June. You'll know a pin is buyable when you see a blue price in the description.

About Our Expert

Angela Moscaritolo

Angela Moscaritolo

Managing Editor, Consumer Electronics

My Experience

I'm PCMag's managing editor for consumer electronics, overseeing an experienced team of analysts covering smart home, home entertainment, wearables, fitness and health tech, and various other product categories. I have been with PCMag for more than 10 years, and in that time have written more than 6,000 articles and reviews for the site. I previously served as an analyst focused on smart home and wearable devices, and before that I was a reporter covering consumer tech news. I'm also a yoga instructor, and have been actively teaching group and private classes for nearly a decade. 

Prior to joining PCMag, I was a reporter for SC Magazine, focusing on hackers and computer security. I earned a BS in journalism from West Virginia University, and started my career writing for newspapers in New Jersey, Pennsylvania, and West Virginia.

The Technology I Use

My little Florida beach bungalow is brimming with smart home tech. I have a smart speaker or display in every room, allowing me to control other connected devices by voice. The Nest Hub on my bedside table lets me set wake-up alarms, control my smart light bulbs, and set the temperature on my smart thermostat. I use the Amazon Echo Show 8 on my kitchen counter to browse recipes, reorder protein powder, check the weather, and watch the news while I do dishes. 

Because I suffer from allergies, air purifiers are essential. My favorite model is the Dyson Purifier Cool TP07, which doubles as a fan and continuously sends indoor pollution data to its companion mobile app. 

My pitbull Bradley sheds, so a good robot vacuum is a must. I currently use a premium Ecovacs Deebot that can both vacuum and mop, empty its own dustbin, and wash its own mop cloth. 

For fitness, I like to mix up my routine with cycling, indoor rowing, running, and strength training in addition to yoga. I take classes on the Tonal 2 smart strength training machine, I row indoors on an Aviron machine, and track my beach runs with an Apple Watch while listening to music on my Apple AirPods Pro. On the weekends, I love riding e-bikes like the rugged, beach-friendly Aventon Aventure for fun and fitness.

My job involves a lot of virtual meetings, so a quality webcam, microphone, and ring light are important. I use the Jabra PanaCast 20 webcam, the Elgato Wave: 3 microphone, and a Yesker tripod ring light. 

As for my preferred phone platform, I'm an iPhone person, but I've also extensively used Android for product testing.

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