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Report: New Lumias Expected at October Microsoft Event

 & Chloe Albanesius Executive Editor, News

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Microsoft will reportedly hold an October press event that will focus largely on the launch of new Lumia smartphones.

The news was first reported by a Chinese site, wpdang.com, but The Verge also said it "can confirm there will be an event to launch multiple new hardware devices."

The main event will probably be the long-rumored Lumia 950 and 950 XL smartphones (previously the 940), though Redmond's second-gen activity tracker and a new Surface tablet might also be on the agenda, The Verge said.

It's been awhile since Microsoft has released a high-end Lumia device for the U.S.: the Lumia Icon (above) in February 2014 was its last.

Since then, Microsoft completed its acquisition of Nokia's handset business before completely revamping its mobile strategy. In July, CEO Satya Nadella said he no longer wants to "grow a standalone phone business" and instead "create a vibrant Windows ecosystem." Still, he is "committed to our first-party devices," and will fill "three customer segments" with them.

As PCMag's Sascha Segan put it, "Microsoft is swerving all over the road so hard that it's impossible to tell where it's going."

On the tablet front, Microsoft revealed the Surface Pro 3 last year and the cheaper, less powerful Surface 3 earlier this year. We haven't heard too many rumors about what the next Surface will entail; last year, Microsoft tried to frame the Surface Pro 3 as a MacBook replacement.

A new Microsoft Band might also be in the works, The Verge said. The first-gen device earned 3.5 starts out of five from PCMag last year. "The Microsoft Band may be teeming with features not found in most other activity trackers, but none of that matters if you can't stand wearing the thing," we concluded in our review.

About Our Expert

Chloe Albanesius

Chloe Albanesius

Executive Editor, News

My Experience

I started out covering tech policy in DC for The National Journal, where my beat included state-level tech news and all the congressional hearings and FCC meetings I could handle. I later covered Wall Street trading tech before switching gears to consumer tech. I now lead PCMag's news coverage.

My Areas of Expertise

Getting my start in DC means I still have a soft spot for tech policy; Congressional hearings can sometimes be as entertaining as a Bravo reality show, for better or worse. But PCMag is all about the technology we use every day, as well as keeping an eye out for the trends that will shape the industry in the years ahead (or flop on arrival). I've covered the rise of social media, the iOS vs. Android wars, the cord-cutting revolution that's now left us with hefty streaming bills, and the effort to stuff artificial intelligence into every product you could imagine. This job has taken me to CES in Vegas (one too many times), IFA in Berlin, and MWC in Barcelona. I also drove a Tesla 1,000 miles out west as part of our Best Mobile Networks project. Of late, my focus is on our hard-working team of reporters at PCMag, guiding and editing their robust coverage.

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