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Surprise: Apple Watch Is Most Popular Smartwatch

 & Angela Moscaritolo Managing Editor, Consumer Electronics

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The Apple Watch arrived less than three months ago, and it's already shot to the top of the smartwatch market.

Apple review, Apple commentary, Apple news... Everything AppleAccording to new data from Canalys, Apple shipped 4.2 million watches in the second quarter of the year, becoming the world's No. 1 wearable band vendor. Apple "easily" overtook Fitbit, China's Xiaomi, and all other smartwatch vendors, despite its watch's "significantly" higher price tag, the research firm said.

If it weren't for a few early hiccups, Apple could have potentially done even better. For starters, Canalys reckons that Cupertino missed a huge sales opportunity by launching its new watch after the 2014 holiday season. Secondly, supply constraints stalled shipments for the first few months after launch.

Still, "the Apple Watch is the most sophisticated smartwatch to date, and it has proved popular with Apple fans worldwide," Chris Jones, video president and principal analyst at Canalys, said in a statement.

But, he added, "Apple and other vendors still face important challenges to make the smartwatch a breakout hit. Improvements in performance, battery life, and sensor integration are needed to make future models more attractive, but it is the quality of third-party apps that will determine whether the Apple Watch will be a long-term success."

A color change might be first on the agenda. According to KGI Securities analyst Ming-Chi Kuo, Apple is prepping a gold-colored version of its Apple Watch Sport. Kuo, meanwhile, put Apple Watch sales at 3.9 million, which he characterized as "tepid," Business Insider reported.

Prior to the Apple Watch's release, a Reuters/Ipsos poll found that 6 percent of U.S. adults planned to buy the high-tech timepiece. Using 2014 Census projections, Reuters said that could translate into about 15 million Apple Watch sales, assuming folks followed through with initial plans for purchase.

Apple is holding its quarterly earnings call this evening, so we might get more details about Apple Watch sales then.

About Our Expert

Angela Moscaritolo

Angela Moscaritolo

Managing Editor, Consumer Electronics

My Experience

I'm PCMag's managing editor for consumer electronics, overseeing an experienced team of analysts covering smart home, home entertainment, wearables, fitness and health tech, and various other product categories. I have been with PCMag for more than 10 years, and in that time have written more than 6,000 articles and reviews for the site. I previously served as an analyst focused on smart home and wearable devices, and before that I was a reporter covering consumer tech news. I'm also a yoga instructor, and have been actively teaching group and private classes for nearly a decade. 

Prior to joining PCMag, I was a reporter for SC Magazine, focusing on hackers and computer security. I earned a BS in journalism from West Virginia University, and started my career writing for newspapers in New Jersey, Pennsylvania, and West Virginia.

The Technology I Use

My little Florida beach bungalow is brimming with smart home tech. I have a smart speaker or display in every room, allowing me to control other connected devices by voice. The Nest Hub on my bedside table lets me set wake-up alarms, control my smart light bulbs, and set the temperature on my smart thermostat. I use the Amazon Echo Show 8 on my kitchen counter to browse recipes, reorder protein powder, check the weather, and watch the news while I do dishes. 

Because I suffer from allergies, air purifiers are essential. My favorite model is the Dyson Purifier Cool TP07, which doubles as a fan and continuously sends indoor pollution data to its companion mobile app. 

My pitbull Bradley sheds, so a good robot vacuum is a must. I currently use a premium Ecovacs Deebot that can both vacuum and mop, empty its own dustbin, and wash its own mop cloth. 

For fitness, I like to mix up my routine with cycling, indoor rowing, running, and strength training in addition to yoga. I take classes on the Tonal 2 smart strength training machine, I row indoors on an Aviron machine, and track my beach runs with an Apple Watch while listening to music on my Apple AirPods Pro. On the weekends, I love riding e-bikes like the rugged, beach-friendly Aventon Aventure for fun and fitness.

My job involves a lot of virtual meetings, so a quality webcam, microphone, and ring light are important. I use the Jabra PanaCast 20 webcam, the Elgato Wave: 3 microphone, and a Yesker tripod ring light. 

As for my preferred phone platform, I'm an iPhone person, but I've also extensively used Android for product testing.

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