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Nokia Apologizes for Faking Lumia PureView Camera Demo

 & Chloe Albanesius Executive Editor, News

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Nokia today admitted that a demo video of the PureView camera technology found within its new flagship Lumia 920 smartphone was not actually shot with a PureView camera.

"In an effort to demonstrate the benefits of optical image stabilization (which eliminates blurry images and improves pictures shot in low light conditions), we produced a video that simulates what we will be able to deliver with OIS," Nokia wrote in a blog post.

Nokia showed off its PureView technology at a Wednesday press event in New York City that included the launch of the Lumia 920 and Lumia 820 Windows Phone 8 smartphones. The OIS technology stabilizes images, making them look less shaky and more professional.

The accompanying demo video, which featured a woman riding a bike, was pretty impressive, but technology blog The Verge soon spotted a glaring error. Nokia made it look like the woman was shot by a companion who was also riding a bike, but a reflection in the video showed that she was actually shot by someone in a van holding a much larger camera and accompanied by a lighting crew.

In its blog post, titled "An apology is due," Nokia said it "should have posted a disclaimer stating this was a representation of OIS only."

"This was not shot with a Lumia 920. At least, not yet. We apologize for the confusion we created," the company wrote.

Nokia released a new video (below), which shows the OIS technology actually at work. On the right is the Nokia 920 prototype with OIS; on the left is a smartphone without OIS.

For more, see Hands On With the Nokia Lumia 920 and Lumia 820 and the slideshow above.

About Our Expert

Chloe Albanesius

Chloe Albanesius

Executive Editor, News

My Experience

I started out covering tech policy in DC for The National Journal, where my beat included state-level tech news and all the congressional hearings and FCC meetings I could handle. I later covered Wall Street trading tech before switching gears to consumer tech. I now lead PCMag's news coverage.

My Areas of Expertise

Getting my start in DC means I still have a soft spot for tech policy; Congressional hearings can sometimes be as entertaining as a Bravo reality show, for better or worse. But PCMag is all about the technology we use every day, as well as keeping an eye out for the trends that will shape the industry in the years ahead (or flop on arrival). I've covered the rise of social media, the iOS vs. Android wars, the cord-cutting revolution that's now left us with hefty streaming bills, and the effort to stuff artificial intelligence into every product you could imagine. This job has taken me to CES in Vegas (one too many times), IFA in Berlin, and MWC in Barcelona. I also drove a Tesla 1,000 miles out west as part of our Best Mobile Networks project. Of late, my focus is on our hard-working team of reporters at PCMag, guiding and editing their robust coverage.

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