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Google Project Loon Nearly Ready for Full Rollout

 & Angela Moscaritolo Managing Editor, Consumer Electronics

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Google's Project Loon is almost ready for lift-off around the world.

After successfully piloting its balloon-based Internet service in New Zealand last year and flying millions of test kilometers around the world, Google is now scaling up the effort. In a new video, the Web giant offers a glimpse at how the Project Loon team is tackling the challenges involved with "moving from small scale, one-off launches and tests, to the scale and automation required to make balloon-powered Internet for all a reality."

Google has a pretty lofty goal with Project Loon — to use its high-flying balloons to bring Internet to the almost two-thirds of people in the world who don't have it today.

"The very first tests we did showed that it could work," Project Lead Mike Cassidy says in the video.

But, after that test, the team realized it would need a few key things to scale the effort — namely, a manufacturing system that could quickly produce a large number of balloons, a mission control system to keep track of the balloons, and an operations team to launch the balloons and recover them when they're ready to come down.

"Each piece of the process… had to scale up," Cassidy said. "It was pretty challenging — getting the balloons to be more durable and more long lasting."

For a while, he said, many of them leaked for one reason or another, and would come down in a matter of hours to a few days. "Now, our balloons last over 100 days," Cassidy said.

Google also created its own manufacturing facility with automated systems that can produce a balloon in just a few hours. Previously, it took the team three or four days to tape together a single balloon by hand.

"We're getting close to the point where can roll out thousands of balloons," he said. "In the beginning, it was all we could do to launch one balloon a day, now with our automated crane system, we can launch dozens of balloons a day, for every crane we have."

But launching a balloon is just the first step. Providing continuous Internet service requires a "complex choreography," where thousands of balloons are automatically steered through the air. Google's mission control system allows the team to track every balloon it has deployed and optimally position them to provide coverage where it is needed.

"We've flown in the tropics, we've flown in the arctic regions, the technology is working." Cassidy said. "We're getting close to the point where we can bring the Internet to people around the world."

For more on Google's latest Project Loon efforts, check out the video below.

About Our Expert

Angela Moscaritolo

Angela Moscaritolo

Managing Editor, Consumer Electronics

My Experience

I'm PCMag's managing editor for consumer electronics, overseeing an experienced team of analysts covering smart home, home entertainment, wearables, fitness and health tech, and various other product categories. I have been with PCMag for more than 10 years, and in that time have written more than 6,000 articles and reviews for the site. I previously served as an analyst focused on smart home and wearable devices, and before that I was a reporter covering consumer tech news. I'm also a yoga instructor, and have been actively teaching group and private classes for nearly a decade. 

Prior to joining PCMag, I was a reporter for SC Magazine, focusing on hackers and computer security. I earned a BS in journalism from West Virginia University, and started my career writing for newspapers in New Jersey, Pennsylvania, and West Virginia.

The Technology I Use

My little Florida beach bungalow is brimming with smart home tech. I have a smart speaker or display in every room, allowing me to control other connected devices by voice. The Nest Hub on my bedside table lets me set wake-up alarms, control my smart light bulbs, and set the temperature on my smart thermostat. I use the Amazon Echo Show 8 on my kitchen counter to browse recipes, reorder protein powder, check the weather, and watch the news while I do dishes. 

Because I suffer from allergies, air purifiers are essential. My favorite model is the Dyson Purifier Cool TP07, which doubles as a fan and continuously sends indoor pollution data to its companion mobile app. 

My pitbull Bradley sheds, so a good robot vacuum is a must. I currently use a premium Ecovacs Deebot that can both vacuum and mop, empty its own dustbin, and wash its own mop cloth. 

For fitness, I like to mix up my routine with cycling, indoor rowing, running, and strength training in addition to yoga. I take classes on the Tonal 2 smart strength training machine, I row indoors on an Aviron machine, and track my beach runs with an Apple Watch while listening to music on my Apple AirPods Pro. On the weekends, I love riding e-bikes like the rugged, beach-friendly Aventon Aventure for fun and fitness.

My job involves a lot of virtual meetings, so a quality webcam, microphone, and ring light are important. I use the Jabra PanaCast 20 webcam, the Elgato Wave: 3 microphone, and a Yesker tripod ring light. 

As for my preferred phone platform, I'm an iPhone person, but I've also extensively used Android for product testing.

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