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Report: No 4K Streaming on Next Apple TV

 & Chloe Albanesius Executive Editor, News

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Apple has yet to announce a new Apple TV set-top box, but when it does arrive, it will lack 4K streaming capabilities, according to BuzzFeed.

While 4K has been a major buzzword lately, and streaming services like Netflix and Amazon are experimenting with it, 4K is not quite ready for primetime, so Apple is waiting a bit longer to integrate it into Apple TV, BuzzFeed said.

That's not too surprising because there's really not that much to watch in 4K at this point. 4K is also a bit of a bandwidth hog, so you'll need a super-speedy connection to make sure things go smoothly.

As for a new Apple TV, Cupertino has not given its streaming device an update since 2012. But it recently dropped the price of the gadget from $99 to $69, suggesting that a new version might be on the horizon. According to a separate BuzzFeed story, the new Apple TV will make its debut at Apple's Worldwide Developer Conference in June.

For a long time, Apple said that its set-top box was just a hobby. But after hitting a milestone 20 million in sales last year, and making $1 billion in 2013, Cupertino is taking it more seriously. "It didn't feel right to me to refer to something that's over $1 billion as a hobby," Tim Cook said in 2014.

As we've seen with phablets and smartwatches, Apple likes to take its time, and rarely rushes to release a product just to be first or capitalize on a trend. It seems like we'll have to wait until the summer to see what it has been working on.

About Our Expert

Chloe Albanesius

Chloe Albanesius

Executive Editor, News

My Experience

I started out covering tech policy in DC for The National Journal, where my beat included state-level tech news and all the congressional hearings and FCC meetings I could handle. I later covered Wall Street trading tech before switching gears to consumer tech. I now lead PCMag's news coverage.

My Areas of Expertise

Getting my start in DC means I still have a soft spot for tech policy; Congressional hearings can sometimes be as entertaining as a Bravo reality show, for better or worse. But PCMag is all about the technology we use every day, as well as keeping an eye out for the trends that will shape the industry in the years ahead (or flop on arrival). I've covered the rise of social media, the iOS vs. Android wars, the cord-cutting revolution that's now left us with hefty streaming bills, and the effort to stuff artificial intelligence into every product you could imagine. This job has taken me to CES in Vegas (one too many times), IFA in Berlin, and MWC in Barcelona. I also drove a Tesla 1,000 miles out west as part of our Best Mobile Networks project. Of late, my focus is on our hard-working team of reporters at PCMag, guiding and editing their robust coverage.

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