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Comcast Takes On Google With 2Gbps Internet Service

 & Chloe Albanesius Executive Editor, News

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There's been a lot of talk about Google's 1Gbps "gigabit" Internet service, but Comcast said today that it is planning a 2Gbps service, beginning in Atlanta.

Comcast Gigabit Pro is a fiber-to-the-home service that "will be offered broadly across the Atlanta metro area" starting next month, the cable giant said today.

The goal, Comcast said, is to make it available to about 18 million homes by the end of the year.

Pricing details were not released; Google Fiber will set you back about $70 per month for gigabit Internet service alone. As Ars Technica noted, Comcast's existing 505Mbps residential speed tier costs $399.95 per month, but Comcast told Ars that Gigabit Pro will not be that pricey and 505 customers will get a bump to 2Gbps.

"Our approach is to offer the most comprehensive rollout of multi-gigabit service to the most homes as quickly as possible, not just to certain neighborhoods," said Doug Guthrie, senior vice president of Comcast Cable's South Region, a dig at Google's city-by-city rollout. "We already provide the fastest speeds to the most homes and businesses in Atlanta, and access to Gigabit Pro will give our customers all the broadband capacity they need to stay ahead of future technologies and innovations."

Comcast already has a fiber infrastructure for its business-level Internet service (145,000 route miles), which promises up to 10Gbps for its 1.5 million customers. As a result, Gigabit Pro "will be available to any home within close proximity of Comcast's fiber network," provided they pay an installation fee.

That includes SunTrust Park, home of the Atlanta Braves. Last month, Comcast inked a deal with the team to provide Internet access there in exchange for a Comcast-branded office tower that will house an innovation lab. Comcast will wire up buildings in the vicinity, which includes residential units.

Google, meanwhile, recently announced plans to launch Google Fiber in Salt Lake City, while AT&T is expanding its gigabit Internet offering into Apple's hometown of Cupertino.

About Our Expert

Chloe Albanesius

Chloe Albanesius

Executive Editor, News

My Experience

I started out covering tech policy in DC for The National Journal, where my beat included state-level tech news and all the congressional hearings and FCC meetings I could handle. I later covered Wall Street trading tech before switching gears to consumer tech. I now lead PCMag's news coverage.

My Areas of Expertise

Getting my start in DC means I still have a soft spot for tech policy; Congressional hearings can sometimes be as entertaining as a Bravo reality show, for better or worse. But PCMag is all about the technology we use every day, as well as keeping an eye out for the trends that will shape the industry in the years ahead (or flop on arrival). I've covered the rise of social media, the iOS vs. Android wars, the cord-cutting revolution that's now left us with hefty streaming bills, and the effort to stuff artificial intelligence into every product you could imagine. This job has taken me to CES in Vegas (one too many times), IFA in Berlin, and MWC in Barcelona. I also drove a Tesla 1,000 miles out west as part of our Best Mobile Networks project. Of late, my focus is on our hard-working team of reporters at PCMag, guiding and editing their robust coverage.

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