Step aside, Verizon and Sling TV. Sony is about to enter the Internet TV market as well.

The tech giant is gearing up to officially launch PlayStation Vue in New York, Chicago, and Philadelphia following invitation-only beta tests of the service in those cities, according to a new report from The Wall Street Journal. The service, geared towards cord cutters, or those who have ditched pay-TV service in favor of cheaper online options, is expected to go live in those first three markets within two weeks.

After that, Sony plans to roll it out nationwide by the end of the year, the Journal notes.

Unveiled in November, PS Vue is a cloud-based TV service that will allow customers to watch live TV without a cable subscription. During beta testing, Sony offered Vue testers around 75 channels per market, including CBS, Discovery Communications affiliates, Fox Networks Group, NBCUniversal, Scripps Networks Interactive (HGTV, Food Network, Travel Channel), and Viacom (BET, CMT, Comedy Central, MTV, Nickelodeon).

Sony Computer Entertainment President Andrew House told the Journal that discussions with other TV networks are "ongoing and are moving forward positively." At launch, you'll likely find one glaring omission, however: ESPN, whose parent company Walt Disney Co. has yet to strike a deal with Sony.

A spokesperson for the sports network told the Journal that ESPN is "in discussions" with Sony, but has "nothing to announce at this time." Sony doesn't seem too concerned, though.

"Even absent ESPN, we are very confident that we have a very robust offering in the sports area with existing partnerships," House told the newspaper. For now, sports fans will have to get their fix through Fox Sports, which will be available on the service.

PS Vue is expected to be available on iPad, PS3, and PS4 game consoles, and other Sony and non-Sony devices. There's no word yet on pricing.