Apple is looking to increase diversity at 1 Infinite Loop, and will kick things off with a hefty investment.

In an interview with Fortune, human resources chief Denise Young Smith said the tech giant will partner will non-profit organizations for a $50 million, multi-year effort to entice more women, minorities, and veterans to enter the field.

"We wanted to create opportunities for minority candidates to get their first job at Apple," Young Smith said. "There is tremendous upside to that and we are dogged about the fact that we can't innovate without being diverse and inclusive."

An Apple spokeswoman confirmed the funding to PCMag, but declined to offer further details.

According to stats released by Apple in August, Cupertino's workforce is 70 percent male and 30 percent female; of the 98,000 workers, 55 percent are white, 15 percent Asian, 11 percent Hispanic, and 7 percent black.

Young Smith reiterated to Fortune the same declaration CEO Tim Cook made last year: That diversity goes "far beyond the traditional categories of race, gender, and ethnicity [to include] personal qualities that usually go unmeasured, like sexual orientation, veteran status, and disabilities."

The Apple chief himself just publicly acknowledged that he is gay; he also donated an undisclosed sum to the Human Rights Campaign's Project One American, which aims to expand lesbian, gay, bisexual, and transgender (LGBT) equality.

For now, Cupertino will focus on attracting women and minorities. Apple has partnered with the Thurgood Marshall College Fund, a nonprofit supporting students enrolled in public, historically black colleges and universities (HBCUs) like North Carolina A&T State University, Howard University, and Grambling State University.

Apple will donate more than $40 million—a vast majority of its earmarked funds—to build a database of computer science majors at HBCUs, train students and faculty, and offer scholarships.

Apple is also launching a paid internship program for what the news site called "particularly promising students."

Cupertino will also dole out $10 million over four years to the nonprofit National Center for Women and Information Technology (NCWIT)—in hopes of doubling the volume of four-year-degree recipients supported by the center.

Apple is also reportedly looking to train veterans for specialized programs.

Earlier today, Uber pledged to have 1 million female drivers by 2020.

Editor's Note: This story was updated at 2:40 p.m. Eastern with comment from Apple.