Have you ever seen an ad on Instagram and wanted to find out more? If so, your dream is about to come true.
Instagram plans to roll out interactive, clickable ads. Soon, you'll be able to swipe left on sponsored posts to view additional images and get a link to the company's website.
The move comes after Instagram first debuted photos ads in 2013, before rolling out video ads last year.
"We've heard from marketers that they want to tell sequenced stories in beautiful, compelling ways that lead to meaningful results for their businesses," Instagram said in a Wednesday blog post. "We've also received feedback from the Instagram community that they are interested in learning more about a brand or product after they have been inspired by a sponsored photo or video."
Enter "carousel ads" — a new way for brands to share more content with people interested in their posts. If you like what you see, you'll soon be able to swipe left to view additional photos from the advertiser. If you don't care, simply scroll past the ad in your feed and ignore it, just like you normally would.
Instagram said these new ads are kind of like multi-page print campaigns for mobile phones, with the added benefit of being able to navigate to a website to learn more.
"A fashion company could use the carousel to deconstruct the individual products in a 'look,'" Instagram said. "A car company might share an array of different features of a vehicle and provide a link to learn more about the new model. Or, an advertiser could showcase how multiple ingredients come together to make a delicious meal."
Instagram is introducing this new ad format on a "limited basis," the Facebook-owned company said. In the coming weeks, you may see carousel ads and notice variations in the format as Instagram tests it to see what works best.
For a peek at what carousel ads will look like, check out the video below. Also check out PCMag's roundup of Instagram tips in the slideshow above.