In the face of increased competition from Medium, Tumbler has added a number of new features that should help those looking to use the Yahoo-owned service for a bit more than just reblogging and GIF posting.

Tumblr is tweaking its posting capabilities to make long-form writing a bit easier. Perhaps the hope is that the move will produce more engaging content on Tumbler and, in turn, make it as popular for essay work as Medium—which even President Barack Obama recently used to host his entire State of the Union address. (Talk about a power user.)

First, Tumblr's posting tool update means that whatever you create on your dashboard will look exactly how you've designed it when you push it live to your Tumblr.

"There's nothing standing between you and your work, and all the fancy stuff is only a hover away," Tumblr said in a blog post.

Tumblr is also allowing users to places images and videos wherever they want within a post, in addition to subheads and horizontal lines—two other new elements authors can now drop into Tumblr posts.

"Whatever you want to write—simple things, flashy things, handsome things, trashy things—now you can write the hell out of it," reads Tumblr's post.

Of course, that's not to say that the site is looking to focus exclusively on long-form writing. Tumblr's text-based tweaks come in the wake of its recently announced Creatrs program, a means by which Tumblr will work to connect artists on its platform with other entities—advertising campaigns, media partnerships, events, causes—that are looking to pay for creative work for their various plans. The Creatrs program currently has around 300 artists, and Tumblr claims it has paid out around a quarter of a million dollars so far for their work, VentureBeat reported.