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Samsung Now Battling Apple and Chinese Phone Makers

 & Angela Moscaritolo Managing Editor, Consumer Electronics

Our team tests, rates, and reviews more than 1,500 products each year to help you make better buying decisions and get more from technology.

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Watch out, Samsung and Apple. Chinese smartphone brands are picking up steam and giving the two market leaders a run for their money.

According to a report from TrendForce, Chinese companies like Lenovo, Huawei, and Xiaomi made up nearly 40 percent of global smartphone shipments last year, and represented six of the top 10 smartphone brands worldwide.

"2014 was definitely an impressive year for Chinese brands as they gained more share of the global market," Avril Wu, global smartphone analyst of TrendForce, said in a statement.

But Samsung and Apple still dominate. Together, the two market leaders shipped 518 million units last year, compared to 453.4 million units shipped by the many up-and-coming Chinese brands. Overall global smartphone shipments totaled 1.167 billion units in 2014, a 25.9 percent year-over-year increase.

While Samsung is still the king of the market, 2014 was a "difficult" year for the Korean company, TrendForce said. Its share of the market dropped to 28 percent from 32.5 percent in 2013 with annual growth only at 8.4 percent for around 326.4 million units shipped last year. Samsung's high-end Galaxy Note series "faced stiff challenges" from Apple's new 6 Plus , and its midlevel and low-end smartphones were "undercut" by inexpensive Chinese brands, Wu said.

No. 2 Apple, meanwhile, nabbed 16.4 percent market share and "maintained its high annual growth rate" of 24.5 percent, translating to 191.3 million units shipped worldwide for the entire year. "Apple's position was attributed to the success of its first large-size smartphone model, the iPhone 6 Plus," TrendForce said. "This new category addressed Apple's lack of smartphones with above 5-inch screens and thus significantly raised the fourth quarter shipping ratio."

Lenovo, which recently acquired Motorola Mobility, took third, followed by LG, Huawei, and Xiaomi. Rounding out the top 10 were Coolpad at No. 7, followed by Sony, ZTE, and TCL.

For more, see Can Huawei and ZTE Conquer the U.S.?

2014 smartphone market

About Our Expert

Angela Moscaritolo

Angela Moscaritolo

Managing Editor, Consumer Electronics

My Experience

I'm PCMag's managing editor for consumer electronics, overseeing an experienced team of analysts covering smart home, home entertainment, wearables, fitness and health tech, and various other product categories. I have been with PCMag for more than 10 years, and in that time have written more than 6,000 articles and reviews for the site. I previously served as an analyst focused on smart home and wearable devices, and before that I was a reporter covering consumer tech news. I'm also a yoga instructor, and have been actively teaching group and private classes for nearly a decade. 

Prior to joining PCMag, I was a reporter for SC Magazine, focusing on hackers and computer security. I earned a BS in journalism from West Virginia University, and started my career writing for newspapers in New Jersey, Pennsylvania, and West Virginia.

The Technology I Use

My little Florida beach bungalow is brimming with smart home tech. I have a smart speaker or display in every room, allowing me to control other connected devices by voice. The Nest Hub on my bedside table lets me set wake-up alarms, control my smart light bulbs, and set the temperature on my smart thermostat. I use the Amazon Echo Show 8 on my kitchen counter to browse recipes, reorder protein powder, check the weather, and watch the news while I do dishes. 

Because I suffer from allergies, air purifiers are essential. My favorite model is the Dyson Purifier Cool TP07, which doubles as a fan and continuously sends indoor pollution data to its companion mobile app. 

My pitbull Bradley sheds, so a good robot vacuum is a must. I currently use a premium Ecovacs Deebot that can both vacuum and mop, empty its own dustbin, and wash its own mop cloth. 

For fitness, I like to mix up my routine with cycling, indoor rowing, running, and strength training in addition to yoga. I take classes on the Tonal 2 smart strength training machine, I row indoors on an Aviron machine, and track my beach runs with an Apple Watch while listening to music on my Apple AirPods Pro. On the weekends, I love riding e-bikes like the rugged, beach-friendly Aventon Aventure for fun and fitness.

My job involves a lot of virtual meetings, so a quality webcam, microphone, and ring light are important. I use the Jabra PanaCast 20 webcam, the Elgato Wave: 3 microphone, and a Yesker tripod ring light. 

As for my preferred phone platform, I'm an iPhone person, but I've also extensively used Android for product testing.

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