As is usually the case for CES press conferences, Sony had a massive TV on hand for its Monday night event, but it also had something a bit smaller - a stainless steel version of its SmartWatch 3.
The updated smartwatch will arrive in February. It still sports a 1.6-inch, 320-by-320 TFT LCD display, which is made to work in bright sunlight. It also has an IP68 water protection so you don't have to worry about it in the rain. It charges via microUSB.
Sony also tipped a new SmartWatch 3 holder, which will allow for customized straps. That will be available in the next few months.
The SmartWatch 3 has some standalone capabilities, and Sony talked up two apps that will take advantage of this: Golfshot and iFit, for golfing and fitness, which will be free to SmartWatch 3 users starting this month.
Also today, Sony highlighted its revamped lineup of Bravia 4K Ultra HD TVs, which will range in size from 43 to 75 inches.
The sets, which will be available in the spring, feature edge-to-edge viewing on their 3,840-by-2,160 4K resolution displays. They run a new 4K processor known as the X1, which will "analyze and upscale 4K resolution, providing the best image quality, regardless of the image source," Sony said.
But 4K TVs are no good if you don't have any 4K content to watch. To that end, Sony said its new TVs will support more than 1,300 movies, TV shows and other 4K titles through partnerships with Video Unlimited 4K, Netflix, Amazon Instant Video, Ultraflix, and Toon Goggles.
Also on the 4K front, Sony added 4K video capture to its consumer Action Cam and camcorder lines. To show off what the new machines could do, Sony had Tony Hawk (pictured) try them out on the slopes and his skateboard.