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T-Mobile Sets Sights on Sprint, Verizon in 2015

 & Stephanie Mlot Contributor

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Instead of New Year's resolutions, T-Mobile CEO John Legere is making 2015 predictions.

In a Tuesday blog post, the outspoken carrier chief "laid down" a few prophecies for the new year. "A few are no-brainers," he said. "Others are going to sound a little crazy. But what else is new?"

Ideally, T-Mobile would officially surpass Sprint to become the No. 3 wireless company in America next year, Legere said. The CEO actually wanted to get this done by the end of 2014, but Sprint has "been swinging the bat since I made that statement," so we won't know where things stand until both companies report their fourth quarter earnings early next year.

"But whether it is now—or soon—I'm telling you, it's a done deal!" Legere said.

Meanwhile, T-Mobile has another lofty goal: "we'll go toe-to-toe with Verizon's network almost everywhere...and win," he wrote.

The Un-carrier currently reaches 264 million Americans, compared to 303 million from Verizon. In 2015, though, T-Mobile expects to cover 300 million people, including the launch of Wideband LTE in 150 metro areas and 700 MHz spectrum in 360 locations.

For more on that, check out Inside T-Mobile's Quest to Expand Coverage.

Legere also predicts that more and more phone owners will opt for a non-contract device, a model that T-Mobile adopted last year. "In 2015, two-thirds of devices will be sold without those confusing subsidies, and more than half of US wireless customers will be contract-free," according to Legere.

He also thinks wearables, phablets, and connected cars will be the "big device stars" of 2015.

Expect to see more Twitter smack talk; Legere pledged to be "in conversation" with nearly 2 million Twitter users (1.5 million, at the very least) by the end of next year—more than his current 876,000 followers.

"Oh, and the creepy Legere Doll will have more followers than all carrier CEOs combined," he added. "That's @LegereDoll. Yes really."

Like Mark Zuckerberg and Google, Legere wants to bring smartphones and Internet access to those folks around the country who still aren't connected. "More than a prediction, this one is a promise," he said.

For more, check out PCMag's roundup of The Best T-Mobile Phones.

About Our Expert

Stephanie Mlot

Stephanie Mlot

Contributor

My Experience

  • B.A. in Journalism & Public Relations with minor in Communications Media from Indiana University of Pennsylvania (IUP)
  • Reporter at The Frederick News-Post (2008-2012)
  • Reporter for PCMag and Geek.com (RIP) (2012-present)

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