Samsung is reportedly considering a major executive shake-up.
As reported by The Wall Street Journal, the company is considering various scenarios in an effort to boost is lagging mobile sales.
Most notably, co-chief executive and mobile head J.K. Shin could be moved from his role at head of Samsung's mobile division, and lose the CEO title. In his place, another co-chief, B.K. Yoon, could take over mobile duties, alongside his work overseeing the home appliance and television businesses.
The Journal's anonymous sources said no final decisions have been made. Samsung did not immediately respond to PCMag's request for comment.
Earlier this month, the Journal also reported that Samsung might be making up to 30 percent fewer smartphone models in order to cut costs.
Though Samsung devices are still popular, the company has been declining all year, dropping net profits by 20 percent and revenues by 8.9 percent in the second quarter, then announcing its lowest third quarter profit in more than three years.
Since its April launch, the Galaxy S5 handset (pictured) has sold about 40 percent fewer devices than expected, the Journal reported: 12 million compared to the 16 million Galaxy S4 phones during the same time period. And it's no secret that the tech giant is facing continued pressure from low-cost phone makers like Huawei and Xiaomi.
But it also has some new competition in the high-end space with Apple's new iPhone 6 lineup, the first time Cupertino has waded into phablet territory.
It remains to be seen whether Samsung can rebound during the holiday shopping season: The company is pushing its Galaxy Note 4 smartphone, and the top U.S. carriers are selling its standalone Gear S smartwatch.
But an executive shake-up may not be the only big changes coming at Samsung. Earlier this month, reports tipped development on the Galaxy S6, codenamed "Project Zero," which may be rebuilt from the ground up with "an entirely new vision."
For more, see PCMag's review of Samsung's Galaxy S5 and the slideshow above. Also check out How Tiny Firms Are Disrupting Samsung, Other Tech Giants.