Is an item at Walmart selling for less on Amazon? Walmart announced today that it will match that price.

With just two weeks left before Black Friday, Walmart said that it will extend its price-match policy to online retailers like Amazon at its 5,000 stores across the U.S.

Walmart was allowing its managers to informally match cheaper online prices, but it has now formalized that policy. The move is permanent, and not just a holiday promotion.

Walmart has an Ad Match program that spells out the types of deals it will honor, so give it a read before you head to your local Walmart for a negotiation session.

Walmart exec Greg Foran made the announcement, first reported by Reuters, during a quarterly earnings call.

The big focus, however, will be the fourth quarter, which includes the all-important holiday shopping season. The Walmart Black Friday circular is already making the rounds, but the company started its holiday deals two weeks ago.

The store will open its doors on Thanksgiving Day at 6 p.m., though online shoppers can snag some deals earlier in the day. Things will continue right through Dec. 1, or Cyber Monday.

For more deals every day, check out TechBargains.com.