Want to check out Volvo's all-new XC90 months before it arrives in the U.S. next spring? Now you can test drive it, without ever leaving home, thanks to Google Cardboard.
Volvo is hyping up its new seven-seat SUV with a tech-savvy twist, allowing prospective buyers to take a virtual test drive using Google's DIY virtual reality headset. Potential Volvo owners can download the Volvo Reality app, insert their phone into Google Cardboard, and then "be transported into an XC90 where they can explore and immerse themselves in the sights and sounds of the car on the open road," Volvo said.
"With nothing more than a smartphone, cardboard, two lenses and a magnet, customers can experience a test drive that puts them in the driver's seat of the XC90," Bodil Eriksson, executive vice president of product, brand, marketing, and communications for Volvo Cars North America, said in a statement. "With Google Cardboard we can deliver an experience that is so much richer than simple videos or pictures. We can now transport people into a 360-degree world where they can explore and experience the next-generation luxury SUV, months before it's in dealerships."
Head over to Volvo's website for more information or to request a Google Cardboard kit. You can also build your own cardboard using Google's schematics.
Google Cardboard made its debut at Google I/O this summer. For more, check out Google Cardboard: the Best Wearable You're Not Wearing.