It looks like the beat will indeed go on for Beats Music.
Apple on Monday shot down a rumor that it's planning to shut down the music-streaming service it picked up in May as part of its $3 billion Beats acquisition. That came after TechCrunch, citing five unnamed sources, "including several prominent employees at Apple and Beats," earlier in the day reported that Apple planned to discontinue Beats Music.
The TechCrunch report claimed that "many" engineers from Beats Music had already been re-assigned to other Apple products, including iTunes, adding that "every source with knowledge of the situation that we talked to agreed Apple plans to sunset the Beats Music brand."
Apple, however, was quick to deny the report. "Not true," an Apple spokesperson said of the TechCrunch report, according to Re/Code.
Sources familiar with the situation told Re/Code that while Apple isn't planning to shut down Beats Music, it may modify the service over time. One of those changes may include bidding adieu to the Beats Music brand name.
Last week, Apple upgraded its Apple TV set-top box with support for Beats Music streaming. In addition, rumors swirled last month that Ian Rogers, the man in charge of the Beats subscription music service, was being tipped to head up Cupertino's iTunes Radio business, though Apple has not made any announcements on that front.
For more, see PCMag's full reviews of Beats Music for iPhone and Android.