PCMag editors select and review products independently. If you buy through affiliate links, we may earn commissions, which help support our testing.

Impossible Project Brings Instant Lab, New Films to Retail

 & Jim Fisher Principal Writer, Cameras

Our team tests, rates, and reviews more than 1,500 products each year to help you make better buying decisions and get more from technology.

Our Expert
LOOK INSIDE PC LABS HOW WE TEST
65 EXPERTS
43 YEARS
41,500+ REVIEWS

COLOGNE—The Impossible Project, the unlikely startup company that formed in 2008 with the intention of resurrecting Polaroid instant film, is proving that its goals are quite possible. It's been producing film since 2010, and at Photokina it announced that its Instant Lab, which was previously only available to Kickstarter backers, is going to be available at retail.

The Instant Lab Universal mounts a smartphone, screen down, to the top of a bellows, and works with many popular smartphones and tablets, including the iPhone 4 through 6, any iPad with a Retina display, the iPod touch (4th and 5th generation), the Samsung Galaxy S III through S5, and Galaxy Note II and 3. Additional devices will be supported in the future.

You'll need to download the Impossible Project app to your phone or tablet to get started, but once you've attached your handheld device to the top of the Instant Lab, you'll be able to print any image stored on the phone to Impossible's 600 format Polaroid film.

You may think of the Instant Lab as a printer, but in reality it's a camera. It uses a 4-element coated lens and a shutter mechanism to expose the film. Instead of taking a photo of moving life in front of it, it works like a copy stand and photographs the image displayed on your smartphone's screen.

The Instant Lab Universal will go on sale on Nov. 15 for 169 euros (about $220).

Steve Herchen

The company has added Steve Herchen (pictured), a veteran chemist who worked at Polaroid for close to 30 years, to help develop these new film stocks and improve the company's existing lineup. Herchen serves as both CTO and COO of The Impossible Project.

Herchen spoke of some of the technical difficulties in bringing Polaroid film back to market. Some of the custom chemicals that the company had used in making its film were no longer made, and when the Impossible Project started it had no access to any of Polaroid's chemical recipes. He's worked to move the Impossible film closer to old Polaroid stocks, but as the color-sensitive negative that is used to capture the image is made of a dozen layers, each thinner than a human hair, it's no small feat.

The Impossible Project is working to improve its film in several areas—the first of which is speed of development. Current film takes about 40 minutes to completely develop, but the company wants the next generation to do the same in 20 minutes, with an eventual goal of a five-minute full develop time. You'll be able to see part of the image before that, of course, but those are the times that it takes to fully develop. Other improvement goals are to improve the opaque layer that protects the film from light during the development process, and to improve colors in terms of accuracy and saturation.

All this work has led to the announcement of the Generation 2.0 color film for 600 cameras. It's going to be available in November and should show an image emergence time of two minutes, but it will take longer to develop fully.

The company currently makes 30 types of film, but plans to offer another 40 before the end of the year. Some of the new films will be limited editions, including film with various frame colors and patterns. Impossible is also launching films with circular borders so you can shoot round images, starting with a black-and-white stock that's available now, and color versions which will follow in October. In November Impossible is launching cyanotype and magentatype films, which will capture images that are heavily tinted with blue and red, respectively.

The company is also working on a new Polaroid camera, the I-1, which it plans to release in mid-2015. Details are scarce, but the camera will be able to operate in fully automatic mode, or can be controlled manually via your smartphone thanks to Bluetooth connectivity. Impossible also plans on releasing Generation 3.0 of its film at that time.

About Our Expert

Jim Fisher

Jim Fisher

Principal Writer, Cameras

My Experience

Images, and the devices that capture them, are my focus. I've covered cameras at PCMag for the past 14 years, which has given me a front row seat for the changeover from DSLRs to mirrorless cameras, the smartphone camera revolution, and the emergence of drones for aerial imaging. I have extensive experience with every major mirrorless and SLR system, and am also comfortable using point-and-shoot and action cameras. As a Part 107 Certified drone pilot, I’m licensed to fly unmanned aircraft systems (UAS) for commercial and editorial purposes, and am knowledgeable about federal rules and regulations regarding drones.

The Technology I Use

I use all of the major camera systems on a regular basis, swapping between Canon, Fujifilm, L-Mount, Micro Four Thirds, Nikon, and Sony systems. I still find time to use Leica M rangefinders and Pentax SLRs on occasion, too. I keep an iPhone 13 in my pocket for the rare occasions I'm not carrying a camera.

I'm not a brand-specific photographer. For product review photos, I swap between a Canon EOS R5 and a Sony a7R IV. I use Flashpoint and Godox TTL lights and Peak Design tripods, and I most often reach for a Think Tank or Peak Design backpack to carry equipment.

When it comes to computers, I'm an unapologetic Mac person and have been for the past 20 years. I write in Pages and use Numbers for spreadsheets. I currently swap between an Intel i9 MacBook Pro and an Apple Silicon Mac Studio for writing and use a calibrated BenQ 32.5-inch with the Studio for photo and video editing. I rely on a LaCie 6big RAID for media storage. I also keep a PC around for gaming, but please don't tell my Macs about it; they'll get jealous.

I split time between several different software apps depending on the type of editing I'm doing. For Raw image processing, Adobe Photoshop Lightroom Classic is my standard. I pair it with a LoupeDeck CT console to supplement my keyboard and trackpad, and I lean on RNI All Films 5 presets when I want to give an image a film look. I use Apple Final Cut Pro for video editing.

My first digital camera was the Canon PowerShot Elph S200, and my first DSLR was the Pentax *ist DL. I have a soft spot for antique film gear. I still use a 1950 vintage Rolleiflex Automat TLR and love trying mid-century Leica lenses on film and digital alike. I mainly use whatever's in front of me for review for digital snaps, but I pick up either my Leica M Typ 240 or Pentax K-3 III Monochrome when I want to step away from review work. In my downtime, I enjoy bird watching, reading, video games, and both good and bad movies, especially in the sci-fi and horror genres.

Read full bio