Amazon's Fire Phone didn't quite reach the fever pitch the e-retailer hoped, and now the two-month-old handset is available for a fire-sale price of 99 cents.
That's right: You can go online or walk into an AT&T store with $1, and walk out with a 12-month Prime membership and a new 32GB phone (plus two-year contract).
The deal includes unlimited cloud storage, as well as the exclusive Dynamic Perspective, Firefly, and Mayday features that launched alongside the device in June.
Mayday's live customer support option also exists on the Kindle Fire HDX tablet. Identification service Firefly and 3D component Dynamic Perspective, however, are new to the Fire Phone, which arrived this summer. Amazon launched SDKs for the latter two, hoping to gain developer interest, as well.
But those bells and whistles weren't enough to set Amazon's offering apart from rivals like Apple and Samsung.
Instead, the AT&T exclusive—with a 4.7-inch HD LCD screen, 1,280-by-720 resolution, 2.2GHz quad-core Qualcomm Snapdragon processor, Adreno 330 GPU, and 2GB of RAM—fell flat.
The handset received a "good" rating of 3.5-out-of-five stars in PCMag's review, earning high marks for its solid build and unique features. But a heavy focus on selling users Amazon products and a limited app selection on the Fire operating system did it no favors.
Its $200 (32GB) to $299 (64GB) price tag was nothing to sneeze at, but a sub-$1 fee might help the phone, which captured only 0.02 percent of the North American market in the three weeks following its launch, according to Chitika.
Amazon's device also sports a 13-megapixel rear camera with backside illumination, LED flash, Optical Image Stabilization (OIS), and high dynamic range (HDR) capabilities, as well as a 2.1-megapixel front shooter.
And while its app offering is certainly overshadowed by its Apple and Android competitors, the Amazon Appstore does include recent additions like MLB.com At Bat, Tetris Blitz, Venmo, and Fly Delta, as well as old favorites Facebook, Instagram, Pandora, Pinterest, Spotify, Twitter, and WhatsApp.
The 99-cent sale is available only in the U.S. and exclusively through AT&T. Customers can purchase the Fire Phone online or in AT&T stores nationwide.
Despite its American trials, Amazon is hoping its branded smartphone will fare better across the pond, today announcing the Fire launch in the U.K. Available for pre-order via O2, customers can, for a limited time, receive a full year of Amazon Prime membership, starting at £0 upfront and £33 per month.
"We've packed a lot of value into our first smartphone and we are delighted to bring Fire to customers in the United Kingdom," CEO Jeff Bezos said in a statement. "Fire is a premium phone with breakthrough technologies [and] access to exclusive features."