Move over, Apple. Another tech titan may be setting up shop in The Big Apple—Microsoft.

Redmond is in talks to open up its first ever retail store in New York City, the Daily News reported this week, citing unnamed sources. The store would reportedly be located on Fifth Avenue—at 677 Fifth Avenue near 53rd Street, to be precise—a short walk from Apple's iconic glass cube store.

The 8,700 square-foot space at that address, pictured above, was last occupied by luxury fashion retailer Fendi, which left last year for a new home on Madison Avenue.

As can be expected, rent for the two-story space will not come cheap. Retail broker Faith Hope Consolo, who is not involved with the deal, told the Daily News that rents for ground floor stores on Fifth Avenue are upwards of $3,500 per square foot.

Microsoft does have a habit of opening its doors next to Apple Stores, for example, in Palo Alto, Calif.

"For Microsoft to land on Fifth Avenue just a few blocks from Apple would certainly be interesting. It would be very dramatic," Consolo told the newspaper.

At this point, Microsoft has around 60 full retail stores in the U.S., Canada, and Puerto Rico, with another 13 on the way. The stores are stocked with all of Microsoft's software and hardware products, including Surface tablets, Xbox consoles, Windows 8 PCs, and smartphones running Windows Phone.

Microsoft already has a smaller specialty store inside the Time Warner Center in New York's Columbus Circle, but the company has yet to open a full-blown retail store in the city. Back in 2012, Microsoft opened a temporary pop-up store in Times Square, but just for the holidays.