John Legere is not a fan of AT&T, and he's certainly not shy about it.
The outspoken T-Mobile CEO on Monday morning took to the company's blog to unveil a new family plan promotion, blasting AT&T and other rival carriers in the process. Under the new Simple Choice promotion, a family of four paying $100 a month can share up to 10GB of LTE data, with each person getting 2.5GB. Even better — there are no overage fees.
Currently, those in the Simple Choice plan get just 1GB of high-speed data per line. The promotion kicks off on July 30, and Legere says it's a way better deal than what you'll get on AT&T.
"Leaving my office last week, I pulled alongside a bus covered with yet another ad for AT&T's 'Best-Ever Pricing' for families," he wrote. "These ads are everywhere. AT&T's sinking some serious dough into marketing their latest-greatest family pricing, which strikes me as funny. Because their deal is no deal at all, and next to T-Mobile's Simple Choice Family Plan, AT&T's 'Best-Ever Pricing for Families' is a joke."
In comparison, AT&T's "Best-Ever" Mobile Share plan offers 10GB of monthly data for $160 a month.
"It infuriates me that they're selling this to hardworking families who could use that money for more important things," Legere wrote. "And they have the nerve to call it 'Best-Ever Pricing.' I just couldn't stand by without speaking up and calling them on their BS."
And while Legere specifically called out AT&T, he added that "Big Red and the Framily aren't any better," referring to Verizon and Sprint. Check out the chart below to see what he means.
T-Mobile's new family promotion will be available until September, and those who sign up can lock in the increased data allotment through 2016.
