Ever feel like you give give give to Verizon, and don't really get that much in return? That's — hopefully — about to change.

The nation's largest mobile carrier is launching a new loyalty program offering "a wide variety of rewards in exchange for points customers earn for their everyday activities and interactions with Verizon Wireless." The program launches on July 24, and all customers who sign up will receive at least 10,000 points when they register.

"Activities, including signing in to the My Verizon online account management tool, paying your monthly bill, and other transactions like using the Verizon Trade In program or choosing paperless billing, will generate more points every month," Verizon said.

So what kind of perks can you expect? "Discounts and savings of up to 40 percent on brand-name merchandise from more than 200 well-known brands, offers on local shopping and dining redeemable directly from a customer's wireless device, and travel including discounts at more than 26,000 hotels," Verizon said.

To sweeten the deal, Verizon is offering free shipping on all discounted items. If that's not enough, you'll also be able to earn Verizon-specific discounts and gift cards, and there will be opportunities to win NFL game tickets. Verizon promised to add new offers to the Smart Rewards catalog every day.

If you're interested, head over to the My Verizon homepage to register. The only catch is that you'll need to first enroll in the carrier's ad-targeting program, Verizon Selects, to be part of Smart Rewards.

Meanwhile, Verizon this morning announced that it is boosting FiOS upload speeds to match download speeds. This means it'll be faster to do things like upload videos and back up files online.