Airbnb on Wednesday launched a major re-design of its website and mobile apps, complete with a brand-new logo.

The company's new brand identity is centered around the feeling of belonging, Airbnb CEO Brian Chesky said during a webcast on Wednesday. "Airbnb stands for something much bigger than travel. It stands for belonging," he said. "We hope that whenever you see [the new logo], you know that you're not alone."

To go along with its new identity, Airbnb has completely reimagined its iOS and Android apps, as well as Airbnb.com, with a cleaner look, larger images, and a consistent design across platforms. In addition to the visual update, there's a new customized Discover section on the homepage offering ideas of places you might like to visit.

Every listing also now includes a Neighborhood feature, offering helpful information about the area, including host recommendations for nearby amenities, shops, and restaurants.

And these changes are just the beginning, Airbnb said. The company plans to introduce better calendars, more accurate pricing, and other new features in the months to come.

Meanwhile, the new logo, which Airbnb refers to as the "Bélo," looks like a loopy upside down heart or upper-case "A." Chesky said the company went through thousands of iterations before deciding on the final design, which he hopes will become the "universal symbol of belonging."

Alongside the new logo, Airbnb launched a platform where community members can create their own unique Bélo symbols. Hosts and guests can customize the Airbnb logo with different colors, patterns, and styles, and purchase merchandise like window stickers and t-shirts with their unique design.

The updated Airbnb mobile apps are available for download now in the App Store and Google Play. For more on the new logo, check out the video below.