Sunday's World Cup final between Germany and Argentina was the single most talked-about sporting event in Facebook history, the social network revealed on Monday.
Between Saturday and Sunday, 350 million people talked about the World Cup on Facebook, generating 3 billion posts, comments, and likes related to the games. Some 280 million of those interactions took place on Sunday, when Germany claimed the World Cup title with a 1-0 victory over Argentina. Globally, 88 million people chimed in about the match on Facebook, including 10.5 million people in the U.S., 10 million in Brazil, more than 7 million in Argentina, and 5 million in Germany.
The final whistle blow crowing Germany as World Cup champions for the fourth time was the second "most social" moment of the games on Facebook, beaten only by Sami Khedira's monumentous fourth goal in seven minutes during Germany's semifinal match with Brazil.
Other fun facts? Neymar, who suffered a fractured vertebra during Brazil's quarter-final win over Colombia, was the most talked-about player on Facebook, followed by Argentina's Lionel Messi, Portugal's Cristiano Ronaldo, and Brazil's Luis Suárez and David Luiz. Neymar's selfie with teammate Thiago Silva on June 21 (right) was the most popular player post during the games.
Other popular player posts? Cristiano Ronaldo posing with a melon carving of his likeness on June 21 and Lionel Messi's note of encouragement for Neymar on July 4.
Breaking it down by country, Brazil was responsible for 26 percent of all World Cup interactions on Facebook, followed by the U.S., Indonesia, Mexico, and Argentina. Men between the ages of 18 and 24 generated 22 percent of World Cup buzz, beating all other demographic groups.
On Twitter, meanwhile, the World Cup final generated 32.1 million tweets. Germany's Mario Götze and Argentina's Messi were the most tweeted-about players during the game.
The World Cup was also the most mobile sporting event ever, Adobe said on Monday. Video viewing via mobile devices increased 34 percent during the games, and on peak days nearly 25 percent of online video starts came from mobile devices, up from 18 percent before the World Cup.
