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Oculus Suspends Oculus Rift Dev Kit Sales in China

 & David Murphy Freelancer

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Bad news for those of you looking to get your hands on a preorder of the Oculus Rift virtual reality headset. A representative from Oculus recently confirmed that the company has had to stop selling its headsets in China as a result of an undisclosed amount of reselling.

Which is to say, some of those preordering the developer edition of the virtual reality headset in China — not the consumer product, which hasn't been officially released in any capacity just yet — aren't actually looking to develop anything on the headsets. Nor are they even interested in getting a first look at the virtual reality capabilities of the $350 development kit. They're scalping, plain and simple, to take advantage of what appears to be a hefty amount of demand for the device.

"Yes, it is a bummer that we've had to suspend sales in China due to extreme reseller purchases. We need to make sure that we are doing what we can to make sure that resellers that are looking to flip our product for a profit are not taking stock away from legitimate developer purchases globally. Our product, in its current form, is a developer kit, meant for developers that develop VR content," wrote an Oculus customer service representative in a comment posted to Reddit.

A few days ago, Facebook-owned Oculus indicated that preorders for its "Development Kit 2" version of the Oculus had reached 45,000 total sales. Add that to the 60,000 or so sales of its "Development Kit 1" version of the headset, and you have quite a good amount of demand for what amounts to a preview edition of its final product. However, the demand has caused some shipping delays: According to Gamasutra, Oculus will only be able to ship around 10,000 or so of the "Development Kit 2" preorders by the end of this month. The rest of the preorders will get shipped in subsequent weeks.

So, it makes sense that Oculus is looking to curb those who are simply preordering the Oculus Rift to make a quick buck — they're taking away from the ability of interested developers to get their hands on the product in a timely fashion. As for China's cancellations, the Oculus representative indicated that all China orders aren't cancelled. The company will be investigating an "alternative sales process" to figure out how to best get its headsets into eager developers' hands.

Oculus hasn't indicated just how much scalping it believes is going on in the country, nor just how much that scalping made it more difficult for others to get access to preordered Oculus Rift headsets.

"We were forced to suspend an entire country from purchasing. I'll let you put 2 and 2 together," the representative wrote.

About Our Expert

David Murphy

David Murphy

Freelancer

David Murphy got his first real taste of technology journalism when he arrived at PC Magazine as an intern in 2005. A three-month gig turned to six months, six months turned to occasional freelance assignments, and he later rejoined his tech-loving, mostly New York-based friends as one of PCMag.com's news contributors. For more tech tidbits from David Murphy, follow him on Facebook or Twitter (@thedavidmurphy).

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