Google has the attention of the entire nation this week, for better or worse.

On the eve of the annual Google I/O developer conference in San Francisco, police yesterday arrested 10 protesters at the company's Mountain View headquarters.

According to a press release from the Mountain View police, about 20 Occupy Google demonstrators arrived at the campus for a net neutrality-themed protest.

With the aim to "maintain the Internet as a network that allows all users equal access to speak and be heard," the group marched with signs and megaphones, and handed out pamphlets to passersby.

Google allowed them on the property during the day, but by 11 p.m., after company security suggested they pack it in for the night and return the next morning, some protesters turned up the heat, refusing to leave.

About half of the group complied, leaving the others to be arrested for trespassing and booked at the local San Jose jail.

The protestors' website said they were "committed to occupying the Google Headquarters until the company gets involved in honest dialogue on net neutrality," but did not elaborate on what that meant.

Google has actually voiced its support for net neutrality several times. In May, a coalition of top Internet firms - including Google - penned a letter to the FCC to express concern with the commission's proposed net neutrality rules, which are now pending.

Nonetheless, Occupy Google appears undeterred.

#OccupyGoogle lives. After 10 arrests, we will come back 10 times as strong. Expect us.

— Occupy Google (@occupygoogl) June 25, 2014

Net neutrality is not the only subject of Google protests, though. A number of demonstrators—at least one dressed in a Darth Vader costume—set up camp today outside the Google I/O developer conference in San Francisco this morning to protest Silicon Valley's impact on San Francisco.

As reported by the Mission Local blog, about 40 protesters were on site as of 1 p.m. Eastern, some decked out in Star Wars character costumes, in reference to the company's "Don't Be Evil" slogan.

Holding signs like "Don't be a droid 4 the Empire" and Google Maps pin-shaped "evicted" placards, folks from local housing activist and union member groups protested Silicon Valley's negative impact on San Francisco housing affordability, Mission Local said.

Yoda & Darth Vader protesting #GoogleIO14 in SF. Want Google to be a "Force for Good." #mapit pic.twitter.com/lDK5khWBT7

— Matt Keller (@MattKellerABC7) June 25, 2014

Even Boba Fett says #google lawyer Jack Halprin shouldn't evict teachers #ellisact #googleio #StarWars... https://t.co/vwZ6i1571Y

— Steve Rhodes (@tigerbeat) June 25, 2014

Visiting tech reporters and photojournalists attending Google's conference also helped to chronicle events.

A protestor just walked into Google I/O and is yelling at developers and Google execs. Most exciting part of the keynote so far.

— Nick Bilton (@nickbilton) June 25, 2014

Google I/O 2014 interrupted by protester calling for Google to "develop a conscience" http://t.co/wKSBN0cFjr by @TheNextWoods

— TNW Insider (@TNWinsider) June 25, 2014

Just when Google I/O got really boring a protestor arrives to wake everyone up

— Tom Warren (@tomwarren) June 25, 2014

Inside, a Google executive took the demonstrations in stride, cracking that the all-day battery power of the next-gen Android would keep a device alive during all your activities, even protests.

The San Francisco-based Anti-Eviction Mapping Project initially put out the call Tuesday, asking that people protest the Google conference from 11 a.m. to 2 p.m. Eastern on Wednesday.