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Is the Amazon Phone on Tap for June 18 Launch Event?

 & Chloe Albanesius Executive Editor, News

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Amazon is teasing a June 18 event that might finally include the launch of the company's long-rumored smartphone.

"Join Amazon's founder Jeff Bezos for our launch event," reads a page on Amazon's website. It invites Amazon customers, developers, and journalists to request an invitation to the big reveal, which will happen in Seattle.

An accompanying video (below) features people holding a device that is just off screen, who seem to be blown away by what they are seeing. Many seem to move their bodies with whatever they see on the device, suggesting that it might have some sort of 3D component.

"It moved with me," says a woman in the video.

"It's very real life and incomparable to anything I've ever seen," says another woman, a sentiment echoed by all those featured in the 50-second spot.

As Pocket-Lint tweeted, it certainly looks like a phone.

Rumors about an Amazon smartphone date back to 2011. Thus far, Amazon has stuck to tablets and e-readers, but time and again, reports about an Amazon phone have cropped up and made headlines.

Things really ramped up in April 2013 when former Windows Phone executive Charlie Kindel was hired by Amazon to work on "something secret," according to Kindel's LinkedIn profile at the time. It now says that he and his team are "building products and services which will delight billions of customers as they buy and sell things in the real world (as opposed to online)."

More recently, the Wall Street Journal reported that Amazon would release a phone by June and start shipping it by September.

Amazon's last event was in April and included the launch of the Amazon Fire TV set-top box.

For more, check out Amazon Phone Good, Surface Phone Bad.

About Our Expert

Chloe Albanesius

Chloe Albanesius

Executive Editor, News

My Experience

I started out covering tech policy in DC for The National Journal, where my beat included state-level tech news and all the congressional hearings and FCC meetings I could handle. I later covered Wall Street trading tech before switching gears to consumer tech. I now lead PCMag's news coverage.

My Areas of Expertise

Getting my start in DC means I still have a soft spot for tech policy; Congressional hearings can sometimes be as entertaining as a Bravo reality show, for better or worse. But PCMag is all about the technology we use every day, as well as keeping an eye out for the trends that will shape the industry in the years ahead (or flop on arrival). I've covered the rise of social media, the iOS vs. Android wars, the cord-cutting revolution that's now left us with hefty streaming bills, and the effort to stuff artificial intelligence into every product you could imagine. This job has taken me to CES in Vegas (one too many times), IFA in Berlin, and MWC in Barcelona. I also drove a Tesla 1,000 miles out west as part of our Best Mobile Networks project. Of late, my focus is on our hard-working team of reporters at PCMag, guiding and editing their robust coverage.

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