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Samsung Spending $1.1 Billion to Find Next Big Thing

 & Chloe Albanesius Executive Editor, News

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Samsung today formally unveiled a new Silicon Valley innovation center and two funds worth $1.1 billion that are intended to help find the "next big thing" in tech.

The Samsung Strategy and Innovation Center is headquartered on Sand Hill Road in Menlo Park, Calif., which is also home to Facebook. The center will also have additional offices in Israel and Korea, and will be led by Young Sohn, president and chief strategy officer of device solutions at Samsung Electronics.

"We see tremendous opportunities and transformations over the next five years driven by Big Data centered around mobility, cloud, and the Internet of Things, and Samsung will be a significant part of this revolution," Sohn said in a statement. "This is an exciting opportunity for us to engage with entrepreneurs and innovators and empower them to leverage Samsung's technology and global brand presence to bring our collective visions to market."

The initial focus of the center, Samsung said, will be cloud infrastructure, mobile privacy, Internet of Things, human interface, and mobile health. To get things started, Samsung will host the SamsungCreate Challenge later this year, which will call on artists, engineers, entrepreneurs, and other innovators to pitch their best ideas for how best to improve lives with technology.

Samsung plans to hand out $10 million in seed investments for winners, as well as incubation and support from SSIC's Innovation and Technology fellows and partnerships with Samsung R&D technologists. More details will be released later this year.

Funding will come from the $100 million Samsung Catalyst Fund. That, "together with the $1 billion Samsung Ventures America Fund, [will] fuel innovative technologies and business models through all stages of business," Samsung said.

Samsung said it is also interested in strategic alliance and merger opportunities.

News of Samsung setting up an incubator in Silicon Valley first cropped up in November, but Samsung stayed mum. In September, however, the company said it would expand and relocate to a new, 8.5-acre campus in Mountain View, Googles hometown. "The R&D Center will provide a state-of-the-art campus that can support the current rapid growth in the organization, and also provide the infrastructure to support Samsung's open innovation and university collaboration activities," the company said at the time.

About Our Expert

Chloe Albanesius

Chloe Albanesius

Executive Editor, News

My Experience

I started out covering tech policy in DC for The National Journal, where my beat included state-level tech news and all the congressional hearings and FCC meetings I could handle. I later covered Wall Street trading tech before switching gears to consumer tech. I now lead PCMag's news coverage.

My Areas of Expertise

Getting my start in DC means I still have a soft spot for tech policy; Congressional hearings can sometimes be as entertaining as a Bravo reality show, for better or worse. But PCMag is all about the technology we use every day, as well as keeping an eye out for the trends that will shape the industry in the years ahead (or flop on arrival). I've covered the rise of social media, the iOS vs. Android wars, the cord-cutting revolution that's now left us with hefty streaming bills, and the effort to stuff artificial intelligence into every product you could imagine. This job has taken me to CES in Vegas (one too many times), IFA in Berlin, and MWC in Barcelona. I also drove a Tesla 1,000 miles out west as part of our Best Mobile Networks project. Of late, my focus is on our hard-working team of reporters at PCMag, guiding and editing their robust coverage.

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