PCMag editors select and review products independently. If you buy through affiliate links, we may earn commissions, which help support our testing.

Google Officially Acquires Traffic App Waze

 & Stephanie Mlot Contributor

Our team tests, rates, and reviews more than 1,500 products each year to help you make better buying decisions and get more from technology.

Our Expert
LOOK INSIDE PC LABS HOW WE TEST
65 EXPERTS
43 YEARS
41,500+ REVIEWS

It's official: Google has purchased crowd-sourced traffic app Waze, the company announced in a blog post.

"To help you outsmart traffic, today we're excited to announce we've closed the acquisition of Waze," Brian McClendon, vice president of Google Geo, wrote in a blog post.

The Waze product development team will operate separately for now, remaining at its home base in Israel.

"Nothing practical will change here at Waze," CEO Noam Bardin wrote in a separate blog post. "We will maintain our community, brand, service and organization."

Reports about Google buying Waze emerged in May, with speculation that the tech giant was gunning for a deal to "prevent [Waze] from falling into the hands" of rival Facebook, Reuters said.

Financial details of the deal were not disclosed, but earlier reports tipped the purchase at $1.3 billion.

"Larry Page, Brian McClendon and the Google Maps teams have been following our progress closely and are excited about what we've accomplished," Bardin wrote. "They share our vision of a global mapping service, updated in real time by local communities, and wish to help us accelerate."

A year ago, Waze celebrated a major milestone when it passed 20 million users in just four years; its membership base doubled from 10 million to 20 million in the first six months of 2012.

At I/O, Google unveiled a totally revamped and more personalized Maps, which is currently in beta. For more, check out Google Lifts the Hood on New Maps Features.

Also check out PCMag's review of Waze for iPhone.

About Our Expert

Stephanie Mlot

Stephanie Mlot

Contributor

My Experience

  • B.A. in Journalism & Public Relations with minor in Communications Media from Indiana University of Pennsylvania (IUP)
  • Reporter at The Frederick News-Post (2008-2012)
  • Reporter for PCMag and Geek.com (RIP) (2012-present)

My Areas of Expertise

  • Science & Space
  • Video Streaming Services
  • Social Media
  • Cars & Auto
  • Education

The Tech I Use

  • iPhone 12 Pro
  • MacBook Air (hooked up to a 23-inch Dell monitor)
  • Google Chrome
  • Google Drive
  • Soundcore Life P3 earbuds
  • Various Amazon Echo devices

Read full bio