Apple has officially added HBO GO and WatchESPN to its lineup of Apple TV programming.
Additionally, Cupertino signed three new content providers — Sky News, Crunchyroll, and Qello — for live news, sports, and current TV programming.
HBO subscribers can now get unlimited access to the new season of True Blood, or catch up favorite episodes of The Wire, via the Apple TV.
Meanwhile, WatchESPN serves as a one-stop video spot for sports fans and current ESPN subscribers, with live access to ESPN, ESPN2, ESPNU, ESPN3, and ESPN Buzzer Beater/Goal Line.
"HBO GO and WatchESPN are some of the most popular iOS apps and are sure to be huge hits on Apple TV," Eddy Cue, senior vice president of Internet Software and Services at Apple, said in a statement.
Sky News, meanwhile, delivers a live 24/7 news feed to users in the U.S., U.K., and Ireland, who can also find specific stories in the on-demand news library. Crunchyroll brings Japanese Anime and Asian media to subscribers worldwide, while Qello streams HD concerts and music documentaries via free or paid subscriptions.
The Apple TV set-top box will get a boost this fall, Cupertino said, when iTunes Radio launches its personalized music experience directly on Apple TV. The Internet radio feature will also be available on iOS 7 devices via the Music app and on the Mac and PC via iTunes.
For more, see PCMag's review of Apple TV and the slideshow above, as well as our review of HBO GO for iPhone.