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Yahoo Officially Completes Tumblr Acquisition

Angela Moscaritolo
 & Angela Moscaritolo Managing Editor, Consumer Electronics

Our team tests, rates, and reviews more than 1,500 products each year to help you make better buying decisions and get more from technology.

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Yahoo's acquisition of Tumblr is a done deal.

In a Thursday Tumblr post, Yahoo CEO Marissa Mayer announced that the Web giant has officially completed its acquisition of Tumblr. The news comes one month after Yahoo first announced plans to purchase the popular blogging platform for $1.1 billion.

Mayer reiterated that Tumblr will continue to operate as a separate business, led by David Karp as CEO.

"Their product roadmap, their team, and tone will all remain the same as will their mission to empower creators and curators alike to do what they love best: create," Mayer wrote. "David and his team are redefining creative expression online, and we can't wait to see what they come up with next."

While Mayer called this "an incredibly exciting day for Yahoo and Tumblr," not everyone is as pleased with the deal. Following news of the acquisition, WordPress founder Matt Mullenweg claimed that many Tumblr users are jumping ship to his blogging platform to avoid dealing with Yahoo.

In addition, two key Tumblr employees have left the company since the deal was announced. Earlier this week, Tumblr's media director, Mark Coatney, announced his resignation after three years with the blogging service, simply noting that it was "a good time" to leave. Coatney's departure came after the exit of Tumblr's creative director and fifth employee, Jacob Bijani, who called it quits late last month.

In a blog post last month, Tumblr founder David Karp tried to assuage users' fears. "We're not turning purple. Our headquarters isn't moving. Our team isn't changing. Our roadmap isn't changing... We won't let you down," he said.

For more, check out PCMag's Jan. 2012 interview with Karp.

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About Our Expert

Angela Moscaritolo

Angela Moscaritolo

Managing Editor, Consumer Electronics

My Experience

I'm PCMag's managing editor for consumer electronics, overseeing an experienced team of analysts covering smart home, home entertainment, wearables, fitness and health tech, and various other product categories. I have been with PCMag for more than 10 years, and in that time have written more than 6,000 articles and reviews for the site. I previously served as an analyst focused on smart home and wearable devices, and before that I was a reporter covering consumer tech news. I'm also a yoga instructor, and have been actively teaching group and private classes for nearly a decade. 

Prior to joining PCMag, I was a reporter for SC Magazine, focusing on hackers and computer security. I earned a BS in journalism from West Virginia University, and started my career writing for newspapers in New Jersey, Pennsylvania, and West Virginia.

The Technology I Use

My little Florida beach bungalow is brimming with smart home tech. I have a smart speaker or display in every room, allowing me to control other connected devices by voice. The Nest Hub on my bedside table lets me set wake-up alarms, control my smart light bulbs, and set the temperature on my smart thermostat. I use the Amazon Echo Show 8 on my kitchen counter to browse recipes, reorder protein powder, check the weather, and watch the news while I do dishes. 

Because I suffer from allergies, air purifiers are essential. My favorite model is the Dyson Purifier Cool TP07, which doubles as a fan and continuously sends indoor pollution data to its companion mobile app. 

My pitbull Bradley sheds, so a good robot vacuum is a must. I currently use a premium Ecovacs Deebot that can both vacuum and mop, empty its own dustbin, and wash its own mop cloth. 

For fitness, I like to mix up my routine with cycling, indoor rowing, running, and strength training in addition to yoga. I take classes on the Tonal 2 smart strength training machine, I row indoors on an Aviron machine, and track my beach runs with an Apple Watch while listening to music on my Apple AirPods Pro. On the weekends, I love riding e-bikes like the rugged, beach-friendly Aventon Aventure for fun and fitness.

My job involves a lot of virtual meetings, so a quality webcam, microphone, and ring light are important. I use the Jabra PanaCast 20 webcam, the Elgato Wave: 3 microphone, and a Yesker tripod ring light. 

As for my preferred phone platform, I'm an iPhone person, but I've also extensively used Android for product testing.

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