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iPhone 5s Line Stretches Around the Block at NYC Apple Store

 & Angela Moscaritolo Managing Editor, Consumer Electronics

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New iPhone launches are always a spectacle at the Fifth Avenue Apple Store in New York City, and Friday morning was no exception.

The line literally wrapped around an entire city block, extending all the way down 58th St. before rounding the corner onto Madison Avenue and finally making its way up 59th St. to the front of the store. Those at the front of the line had been waiting there for more than a week, braving rain and chilly fall temperatures at night to be among of the first in the world to get their hands on one of Apple's new smartphones.

Standing at the front of the line was Brian Ceballo, a 19-year old Brooklyn resident (above) who had camped out with his cousin for 15 days, only leaving his spot to go to the bathroom, get food, and take a shower at a nearby gym. Even though his family members thought he was "nuts," he never went home during those 15 days, and surprisingly didn't have a problem sleeping outside in the city.

"I slept good," he said. "I slept 8-9 hours [a night]."

Also in line was Javokhir Samandarov, 21, from Uzbekistan, who got there at 4 a.m. on Friday and planned to pick up a 16GB iPhone 5s in silver. Samandarov said he was most excited about the new fingerprint scanner and upgraded camera.

"I'm quite a fan of Apple products," he said. "It's a very special thing to upgrade from my current 4S to the 5s."

Meanwhile, standing near the front of the line was 28-year-old New York City resident Shane Scurry, who got to the Apple Store at 2 a.m. on Friday and planned to get two new phones — one for himself and another as a gift for his girlfriend. Scurry said he currently has the 4S and was planning to upgrade to the 5s. While his girlfriend already has the iPhone 5, Scurry planned to get her a brand new 5s – in gold.

"I hope she'll be surprised," he said.

At 8 a.m., the crowd cheered as the doors to the striking glass cube were opened and the first people in line were let inside. Just three minutes later, Ceballo, the first person in line, emerged from the store holding his new iPhone 5s high in the air as hoards of photographers pushed to get a shot.

Ceballo said he was excited about many of the new features on the 5s, but was really just there for the experience. This marks the fifth time he's camped out for a new Apple product, and his first time at the front of the line.

"I love getting every Apple product," he said. "I'm a 19-year-old teenager. You know what they say – the new generation."

Minutes later, 23-year-old college student Eli Tian completed his purchase of a new, 64GB black iPhone 5s. Tian also said he wanted the experience of waiting in line at the Fifth Avenue Apple Store, and in the end, it was all worth it.

"It's freezing at night, but in your mind, the iPhone 5s will make you warmer," he said.

For more, check out PCMag's hands on with the iPhone 5s and the iPhone 5c, as well as our review of iOS 7.

About Our Expert

Angela Moscaritolo

Angela Moscaritolo

Managing Editor, Consumer Electronics

My Experience

I'm PCMag's managing editor for consumer electronics, overseeing an experienced team of analysts covering smart home, home entertainment, wearables, fitness and health tech, and various other product categories. I have been with PCMag for more than 10 years, and in that time have written more than 6,000 articles and reviews for the site. I previously served as an analyst focused on smart home and wearable devices, and before that I was a reporter covering consumer tech news. I'm also a yoga instructor, and have been actively teaching group and private classes for nearly a decade. 

Prior to joining PCMag, I was a reporter for SC Magazine, focusing on hackers and computer security. I earned a BS in journalism from West Virginia University, and started my career writing for newspapers in New Jersey, Pennsylvania, and West Virginia.

The Technology I Use

My little Florida beach bungalow is brimming with smart home tech. I have a smart speaker or display in every room, allowing me to control other connected devices by voice. The Nest Hub on my bedside table lets me set wake-up alarms, control my smart light bulbs, and set the temperature on my smart thermostat. I use the Amazon Echo Show 8 on my kitchen counter to browse recipes, reorder protein powder, check the weather, and watch the news while I do dishes. 

Because I suffer from allergies, air purifiers are essential. My favorite model is the Dyson Purifier Cool TP07, which doubles as a fan and continuously sends indoor pollution data to its companion mobile app. 

My pitbull Bradley sheds, so a good robot vacuum is a must. I currently use a premium Ecovacs Deebot that can both vacuum and mop, empty its own dustbin, and wash its own mop cloth. 

For fitness, I like to mix up my routine with cycling, indoor rowing, running, and strength training in addition to yoga. I take classes on the Tonal 2 smart strength training machine, I row indoors on an Aviron machine, and track my beach runs with an Apple Watch while listening to music on my Apple AirPods Pro. On the weekends, I love riding e-bikes like the rugged, beach-friendly Aventon Aventure for fun and fitness.

My job involves a lot of virtual meetings, so a quality webcam, microphone, and ring light are important. I use the Jabra PanaCast 20 webcam, the Elgato Wave: 3 microphone, and a Yesker tripod ring light. 

As for my preferred phone platform, I'm an iPhone person, but I've also extensively used Android for product testing.

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