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BlackBerry Cuts 4,500 Jobs, Revamps Lineup

 & Chloe Albanesius Executive Editor, News

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BlackBerry on Friday announced that it will cut 4,500 jobs, or about 40 percent of its workforce.

The cuts are intended to help BlackBerry realize a 50 percent reduction in operating expenditures. Once in place, BlackBerry's total workforce will stand at approximately 7,000 full-time global employees.

Despite a big push for BlackBerry 10 OS-based devices, the company has struggled to compete against phones like the Samsung Galaxy S 4, HTC One, and now, the iPhone 5s. BlackBerry said it expects a charge between $930 million and $960 million in the second quarter due primarily to lackluster sales of the Z10 smartphone. There will also be a pre-tax, $72 million restructuring charge.

"For the second quarter, the company expects to recognize hardware revenue on approximately 3.7 million BlackBerry smartphones," the company said in a statement. "Most of the units recognized are BlackBerry 7 devices, in part because certain BlackBerry 10 devices that were shipped in the quarter will not be recognized until those devices are sold through to end customers."

Going forward, BlackBerry said it will drop two devices from its lineup for a total of four phones: two high-end devices and two entry-level devices in all-touch and QWERTY models.

The recently announced BlackBerry Z30 will be the company's high-tier smartphone, while BlackBerry will "re-tier" the Z10 so that it appeals to a more entry-level audience.

That is not expected to solve all of BlackBerry's problems, though. The special committee that was put in place recently to examine strategic alternatives - including a buyout - will continue its work.

In 2011, BlackBerry took a similar, though less expensive $485 million hit over unsold BlackBerry PlayBook tablets.

About Our Expert

Chloe Albanesius

Chloe Albanesius

Executive Editor, News

My Experience

I started out covering tech policy in DC for The National Journal, where my beat included state-level tech news and all the congressional hearings and FCC meetings I could handle. I later covered Wall Street trading tech before switching gears to consumer tech. I now lead PCMag's news coverage.

My Areas of Expertise

Getting my start in DC means I still have a soft spot for tech policy; Congressional hearings can sometimes be as entertaining as a Bravo reality show, for better or worse. But PCMag is all about the technology we use every day, as well as keeping an eye out for the trends that will shape the industry in the years ahead (or flop on arrival). I've covered the rise of social media, the iOS vs. Android wars, the cord-cutting revolution that's now left us with hefty streaming bills, and the effort to stuff artificial intelligence into every product you could imagine. This job has taken me to CES in Vegas (one too many times), IFA in Berlin, and MWC in Barcelona. I also drove a Tesla 1,000 miles out west as part of our Best Mobile Networks project. Of late, my focus is on our hard-working team of reporters at PCMag, guiding and editing their robust coverage.

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