When it launched IGTV last week, Instagram announced that it now has one billion monthly active users. The company is aiming to grow that number with a new "Lite" version of its app, which popped up in the Google Play store yesterday.
"The Instagram Lite app is small, allowing you to save space on your phone and download it quickly," the app's description reads.
How small, exactly? Just 573 kilobytes, or just a fraction of Instagram's main app.
Instagram is currently testing the app in Mexico and aims to bring it to more countries later this year. In a statement to PCMag, an Instagram spokesperson said the Lite app "takes up less space on your device, uses less data, and starts faster" than the company's main app.
Of course, you don't get all the bells and whistles of the main app, but Instagram Lite lets you edit and post photos to your profile and story, watch stories from people you follow, and browse content in the Explore tab.
"Coming soon, you will be able to message friends and share videos as well," Instagram wrote in the app's description.
Instagram is following the footsteps of its parent company with this launch. Facebook in 2015 released a Lite version of its app that's smaller, quicker to install, loads more quickly, and uses less data than the regular Facebook app. Originally aimed at emerging markets, Facebook Lite launched in the US, Canada, Australia, UK, France, Germany, Ireland, and New Zealand this March.
Meanwhile, Uber also recently released a sub-5MB "Lite" version of its app for people around the world who don't have access to high-speed internet or the latest flagship smartphones. Uber is currently piloting the app in India, and expects to make it available in more countries later this year.