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Microsoft Tweaks Facial-Recognition Tech to Combat Bias

Microsoft's technology can now more accurately identify people with darker skin tones, though the improvements come amidst growing concern about facial recognition tech and privacy.

 & Michael Kan Principal Reporter

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Microsoft's facial-recognition technology is getting smarter at recognizing people with darker skin tones.

On Tuesday, the company touted the progress, though it comes amid growing worries that these technologies will enable surveillance against people of color.

Microsoft's announcement didn't broach the concerns; the company merely addressed how its facial-recognition tech could misidentify both men and women with darker skin tones. Microsoft has recently reduced the system's error rates by up to 20 times.

In February, research from MIT and Stanford University highlighted how facial-recognition technologies can be built with bias. The study found that Microsoft's own system was 99 percent accurate when it came to identifying the gender of lighter-skinned people, but only 87 percent accurate for darker-skinned subjects.

For women with dark skin, the accuracy rate dropped even further, to 79 percent. The reason? The computer algorithms powering the facial-recognition systems are trained by scanning thousands of different photos and learning to classify them. If the photos mainly feature people with one skin color type over another, the computer algorithms will inadvertently develop some bias.

To address the problem, Microsoft launched a new data collection effort to improve the training data its facial-recognition system was built on. The company also tweaked how the algorithms can classify people.

Microsoft's tech is available as a tool for website and app developers to analyze photos and videos to determine what they contain. But in recent months, civil liberties groups have also been sounding the alarm over how facial-recognitions systems are used by law enforcement.

The technology can potentially help police identify criminal suspects in photos or videos human eyes may have missed. (Microsoft's own AI algorithms are being used by investigators to mine criminal justice data.) However, critics argue that facial-recognition systems are also prone to making errors, and could be abused to discriminate against immigrants and activists.

Some of Microsoft's own employees are even worried. Last week, a group of them began calling for an end to a company contract with US immigration authorities that appeared to involve Microsoft's facial-recognition tech. However, Microsoft says the contract only deals with cloud services such as email, calendar, and messaging.

About Our Expert

Michael Kan

Michael Kan

Principal Reporter

My Experience

I've been a journalist for over 15 years. I got my start as a schools and cities reporter in Kansas City and joined PCMag in 2017, where I cover satellite internet services, cybersecurity, PC hardware, and more. I'm currently based in San Francisco, but previously spent over five years in China, covering the country's technology sector.

Since 2020, I've covered the launch and explosive growth of SpaceX's Starlink satellite internet service, writing 600+ stories on availability and feature launches, but also the regulatory battles over the expansion of satellite constellations, fights with rival providers like AST SpaceMobile and Amazon, and the effort to expand into satellite-based mobile service. I've combed through FCC filings for the latest news and driven to remote corners of California to test Starlink's cellular service.

I also cover cyber threats, from ransomware gangs to the emergence of AI-based malware. In 2024 and 2025, the FTC forced Avast to pay consumers $16.5 million for secretly harvesting and selling their personal information to third-party clients, as revealed in my joint investigation with Motherboard.

I also cover the PC graphics card market. Pandemic-era shortages led me to camp out in front of a Best Buy to get an RTX 3000. I'm now following how the AI-driven memory shortage is impacting the entire consumer electronics market. I'm always eager to learn more, so please jump in the comments with feedback and send me tips.

The Best Tech I've Had:

  • My first video game console: a Nintendo Famicom
  • I loved my Sega Saturn despite PlayStation's popularity.
  • The iPod Video I received as a gift in college
  • Xbox 360 FTW
  • The Galaxy Nexus was the first smartphone I was proud to own.
  • The PC desktop I built in 2013, which still works to this day.

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