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Microsoft: 2012 Will Be Big For Windows Phone

 & Sascha Segan Former Lead Analyst, Mobile

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LAS VEGAS -- It's not too late for Windows Phone, Microsoft's Greg Sullivan says. There's been a lot of debate around Microsoft's platform recently, which has jumped into prominence here at CES with the new HTC Titan II and Nokia Lumia 900 phones. The Windows Phone product manager said that 2012 will be an "inflection point" for sales of the company's platform.

"We're seeing great hardware from all our partners. AT&T is clearly very excited, and is putting a lot behind the platform. It's not just a piece of software that got thrown over the transom to succeed or fail," Sullivan said.

But while Windows Phone is seeing some success with AT&T, not every carrier is as enthusiastic. Earlier at the show, I heard some tough words for Windows Phone from execs at Sprint, who said the HTC Arrive phone under-performed in terms of sales.

"That's something that our Sprint team and the folks back in Redmond can work on," Sullivan said. While Microsoft can provide support for Sprint, though, Sullivan couldn't exactly confirm more CDMA Windows phones were coming soon, and the sheer lack of viable device options is one big reason why Windows Phone hasn't made a dent at Verizon or Sprint.

"We're working closely with carriers to help show how Windows Phone can meet their needs across an array of slots," Sullivan said.

Sullivan also backed up Nokia CEO Stephen Elop, who told PCMAG that rumors Microsoft was buying Nokia's smartphone business were false. Microsoft wants multiple hardware partners to light up a "broad range of hardware," he said.

"It would make it more difficult for us to have as thriving a third-party hardware ecosystem if we were directly competing with them," he said. "I think that's a challenge Google is going to face with the Motorola mobile acquisition."

Most of all, Sullivan wanted to make it clear that it's still early in Windows Phone's evolution. With millions of people switching from feature phones to smart phones and incumbents like RIM losing market share, it's clear that the mobile OS landscape isn't locked down, he said. That gives Microsoft a lot of opportunities to grow Windows Phone in 2012, he said.

"This is like the PC market in the early-to-mid-80s. If you were going to declare a victor then, what would it have been? CP/M? Apple II? I think declaring the smartphone space locked up and done is like declaring CP/M the victor in the early '80s."

About Our Expert

Sascha Segan

Sascha Segan

Former Lead Analyst, Mobile

My Experience

I'm that 5G guy. I've actually been here for every "G." I reviewed well over a thousand products during 18 years working full-time at PCMag.com, including every generation of the iPhone and the Samsung Galaxy S. I also wrote a weekly newsletter, Fully Mobilized, where I obsessed about phones and networks.

My Areas of Expertise

  • US and Canadian mobile networks
  • Mobile phones released in the US
  • iPads, Android tablets, and ebook readers
  • Mobile hotspots
  • Big data features such as Fastest Mobile Networks and Best Work-From-Home Cities

The Technology I Use

Being cross-platform is critical for someone in my position. In the US, the mobile world is split pretty cleanly between iOS and Android. So I think it's really important to have Apple, Android and Windows devices all in my daily orbit.

I use a Lenovo ThinkPad Carbon X1 for work and a 2021 Apple MacBook Pro for personal use. My current phone is a Samsung Galaxy S21 Ultra, although I'm probably going to move to an Android foldable. Most of my writing is either in Microsoft OneNote or a free notepad app called Notepad++. Number crunching, which I do often for those big data stories, is via Microsoft Excel, DataGrip for MySQL, and Tableau.

In terms of apps and cloud services, I use both Google Drive and Microsoft OneDrive heavily, although I also have iCloud because of the three Macs and three iPads in our house. I subscribe to way too many streaming services. 

My primary tablet is a 12.9-inch, 2020-model Apple iPad Pro. When I want to read a book, I've got a 2018-model flat-front Amazon Kindle Paperwhite. My home smart speakers run Google Home, and I watch a TCL Roku TV. And Verizon Fios keeps me connected at home.

My first computer was an Atari 800 and my first cell phone was a Qualcomm Thin Phone. I still have very fond feelings about both of them.

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